VERTU FRONT OF SHIRT PRINCIPAL PARTNER: WHAT THIS MEANS FOR YOUR 2026/27 REPLICA SHIRT

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2026-08-21T16:00+00:00

VERTU FRONT OF SHIRT PRINCIPAL PARTNER: WHAT THIS MEANS FOR YOUR 2026/27 REPLICA SHIRT

2026-08-21T16:00+00:00

Following the Club's announcement that Vertu is now Burnley Football Club's Official Front of Shirt Principal Partner, we would like to update our supporters who have already bought a 2026/27 replica shirt.

This page explains your options, how each process works, and what to expect from the Clarets Store while we make the switch.

We thank all our supporters for their patience and understanding as we work through this process.

Your options at a glance

If you've already purchased a 2026/27 Burnley FC replica shirt, your options depend on which shirt you have:

Home and Away shirts

Exchange your shirt for a new one featuring Vertu branding.
Request a full refund.

Goalkeeper shirts

Have Vertu branding applied to your existing shirt - free of charge, paid for by the Club.
Request a full refund.

Goalkeeper shirts cannot be exchanged.

This is a voluntary process. There is no obligation to exchange your Home or Away shirt.

Branding, exchange and refund can only be actioned in person at the Clarets Store, or via the email route below if you're unable to visit - we're not able to process shirts online.

See the new Vertu branding

Vertu branding was applied to the Home shirt on a temporary basis for our recent game against West Ham. Images of the new front of shirt sponsor logos for the remainder of the season can be found below. We'd like to thank our partners at Vertu for listening to supporters by agreeing to amend their shield to blue on the home shirt, rather than an all-white logo.

Exchanging your shirt

When can I exchange my shirt?

Home shirts - From Friday 28th August, in the Clarets Store.
Away shirts - From Friday 4th September, in the Clarets Store.
Goalkeeper shirts - Exchange is not available; goalkeeper shirts are covered by the branding application or refund options instead (see above and below). This will be done in the Clarets Store.

Where do I need to go?

Exchanges are handled in person at the Clarets Store. If you're unable to visit in person, see Can't get to the Clarets Store in person? below.

Do I need proof of purchase?

No proof of purchase is required. However, you will need to hand back your original shirt as part of the exchange.

Can the club guarantee that I will be able to exchange my shirt immediately?

Where stock levels do not allow for an immediate exchange, supporters will be offered a refund, an exchange for an alternate shirt or given a date when stock will allow for an exchange to be completed.

Refund process

Who is eligible?

Any supporter who has purchased a 2026/27 Burnley FC replica shirt and would prefer a refund rather than an exchange or branding application.

When does the refund window open and close?

The refund window for all shirts opens on Friday 28th August and closes on Thursday 31st December 2026. Requests cannot be accepted after this date.

How do I request a refund?

In person at the Clarets Store. If you're unable to visit in person, see Can't get to the Clarets Store in person? below.

Do I need proof of purchase?

Proof of purchase is not mandatory. However, you will need to hand back your original shirt as part of the refund. If you paid in cash and require a cash refund, proof of purchase will be required.

How will I be refunded?

Refunds will be issued to your original payment method. Please allow up to 7 working days for refunds to be processed.

How long will it take?

Please allow up to 7 working days for refunds to be processed.

Is there a deadline to request a refund?

Yes. Refund requests must be made by Thursday 31st December 2026.

Branding application - Goalkeeper shirts only

Who is eligible?

Any supporter who purchased a 2026/27 Burnley FC goalkeeper shirt, whether bought online, in-store at the Clarets Store, or through another official channel.

Which shirts are eligible?

Goalkeeper shirts only. Goalkeeper shirts cannot be exchanged. Branding application or refund are the available options.

Where do I need to go?

In person at the Clarets Store. If you're unable to visit the Clarets Store, please see Can't get to the Clarets Store in person? below.

When will the service be available?

Branding will be available from Friday 28th August.

Do I need proof of purchase?

No proof of purchase is required.

Does my shirt need to be clean?

Freshly laundered is preferred to ensure the optimal application. Please note that your shirt will be returned to you in the same condition as when brought in.

How long will the branding application take?

Branding application will be done immediately and should take no more than 2 minutes per shirt. Please note at busy times, customers may be required to wait.

Will the applied branding look the same as a shirt made with it as standard?

We'll make every effort to ensure a high-quality finish, sourcing materials from the best available suppliers. However, we can't guarantee that the applied branding will look identical to a shirt manufactured with it as standard.

Can't get to the Clarets Store in person?

If you're unable to return your shirt for a refund or exchange at the Clarets Store in person, please email shirthelpdesk@burnleyfc.com.

Burnley FC will respond to all emails within 28 days.

The Clarets Store

Is the Clarets Store still open?

Yes. The Clarets Store remains open as normal. Replica shirts are temporarily unavailable to purchase, but all other Club merchandise is available as usual.

Why can't I buy a replica shirt right now?

As we transition all replica stock to feature Vertu branding, shirts are temporarily off sale online and in-store. This is a short-term pause while new stock is prepared.

When will replica shirts be back on sale?

The Home shirt will go back on sale on Friday 28th August.

Due to the phenomenal demand, the Clarets Store is unable to sell new Away shirts for the time being. We're working with our partners at Castore to expedite manufacture of additional stock. The current expected date is Tuesday 1st December 2026. We'll update this page as soon as we have confirmation.

Who do I contact for more information?

Our Clarets Store staff are on hand to help with any questions. To speak to our staff, call 01282 700016. For refund or exchange requests where you can't visit the Clarets Store in person, please use the dedicated email above. Burnley FC will respond within 28 days.

Frequently asked questions

Do I have to do anything with my shirt?

No. If you're happy to keep your shirt as it is, you don't need to take any action.

What if my shirt is personalised on the back?

Any personalisation will be applied to exchanged shirts free of charge, or the cost will be included in your refund.

Will all future shirts have Vertu branding?

Yes. All replica shirt stock produced and sold by the Club from now on will feature Vertu branding.

Can I exchange a Home Shirt for an Away Shirt?

No, all exchanges are like for like, unless stock levels do not allow.

Is there a cost to have Vertu branding applied to my goalkeeper shirt?

No. The Club is covering the full cost of the branding application - it is free for supporters.

What if I purchased my shirt from a retailer other than the Clarets Store or Burnley’s online Clarets Store? Please contact the seller directly. Burnley FC cannot process refunds or exchanges for shirts not bought through the Clarets Store or shop.burnleyfc.com.

Thank you for your patience and continued support.

Burnley Football Club reserves the right to refuse exchange or refund for any shirt that has not been purchased via official channels.

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