The latest episode of Keeping The Faith - the first-ever X Originals content series commissioned in the UK, exclusively sponsored by Sure For Men - is out now! Titled 'Ins and Outs', the episode explores the inner workings of a January transfer window.
Episode 12 starts on a regular working day at the training ground, with Clarets' Chief Operating Officer Matt Williams detailing the non-stop nature of the transfer window. He describes the relentlessness of this month of the season — conversations stacking up, options narrowing, every hour shifting the landscape.
We then head into the recruitment hub, where Head of Recruitment, George Foster-Vigors, explains the balancing act of this month, with so many moving parts.
We spend time with Jaydon Banel and Oliver Sonne as they prepare for new chapters, before the focus switches to James Ward-Prowse following his arrival from West Ham United on loan.
He admits he needed to feel valued again. At his previous club, he had drifted; here he is wanted, and the responsibility of that trust sits comfortably on his shoulders.
Former Southampton team-mate, Jack Cork helps him settle, an old ally offering familiarity.
On transfer deadline day, we hear from Williams and Chairman Alan Pace, who both acknowledge the difficulty of the window, a market where urgency inflates every demand.
The episode then switches back to matters on the pitch - defeat at home to West Ham, but a message of defiance from Scott Parker and Ashley Barnes.
The fight isn't over, there's too much pride for this story to end here.
Providing viewers with exclusive, real-time behind-the-scenes access to all the goings-on at a Premier League club, Keeping The Faith is a must-watch. To watch Episode 12 click here!