CLARETS LAUNCH GAMING COMMUNITY WITH RIVAL

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Club to offer tournaments and experiences with new gaming platform

2022-08-18T09:00:00.000Z

CLARETS LAUNCH GAMING COMMUNITY WITH RIVAL

Club to offer tournaments and experiences with new gaming platform

2022-08-18T09:00:00.000Z

Club to offer tournaments and experiences with new gaming platform

We are thrilled to announce our partnership with fan engagement platform Rival.

The partnership with Rival will power the Club’s gaming community, extending its footprint with Burnley FC’s Esports team and offering tournaments across a variety of game titles. From this, there will be opportunities for fan rewards and other experiences.

Steve Hawthorn, the Club’s Head of Esports, is delighted to be involved with the platform. He said: “Over the last three years, our Esports offering has gone from strength to strength.

“It includes a FIFA Pro team that has finished in the top 8 in Europe in the FIFAe Club World Cup, and we have an Esports Academy in partnership with Burnley College running a BTEC in Esports.

“The missing piece was to connect fans and gamers with Burnley FC by offering them a platform in which they can compete in tournaments run by the Club on the titles they love. Rival was the perfect platform for this, and we are thrilled at the partnership and what it has to offer”.

Burnley will leverage Rival’s leading fan engagement platform to facilitate gaming leagues and virtual tournaments. Game titles will include FIFA, Rocket League, Valorant and Overwatch.

Rival already powers the gaming communities for more than 35 partners worldwide across sports properties, media, tech, and brands. These include nine European football clubs and two MLS clubs.

Dan Parise, Chief Marketing Officer at Rival, adds: “As an engagement platform, Rival is thrilled to expand on Burnley’s Esports initiatives with the launch of its gaming community.

“We look forward to working together and providing additional marketing levers to reach fans, while also identifying innovative integrations for the club’s corporate sponsors.”

With the launch of Burnley’s gaming community, Rival will also be integrated into the club’s Esports initiatives, including branding on Burnley’s Esports team jerseys and other marketing channels.

A first FIFA tournament has already been scheduled which fans can participate in on Thursday 25th August. A Rocket League tournament will then follow on Thursday 8th September with the winners of the tournament winning a signed shirt.

Throughout the season, there will also be Rival Points up for grabs. The points you earn over the season can earn you prizes including signed shirts, tickets to events and other money can’t buy experiences. GAME ON!

About Rival

Rival provides a first-of-its-kind, enterprise platform solution that empowers companies and organizations to leverage the popularity of gaming and Esports to acquire new customers, drive engagement, build a loyal community around their brands and create new revenue streams.

Through its proprietary technology, Rival connects the massive global appeal and audience of gaming and Esports with sports teams, leagues, brands, and media properties.

With operations in two continents, Rival’s current partnership roster includes the NFL’s Seattle Seahawks, Monumental Sports and Entertainment, NHL’s Florida Panthers, NBA’s Detroit Pistons and NBA 2K League, Liverpool F.C. and Leeds United of the English Premier League, as well as organizations including the Amateur Athletic Union (AAU) and Pop Warner Little Scholars.