BURNLEY FC’S X ORIGINALS SERIES KEEPING THE FAITH LAUNCHES ON SEPTEMBER 11th

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First UK X Originals series 'Keeping The Faith’ with Burnley FC to launch on X this Thursday

2025-09-10T11:00:00.000Z

BURNLEY FC’S X ORIGINALS SERIES KEEPING THE FAITH LAUNCHES ON SEPTEMBER 11th

First UK X Originals series 'Keeping The Faith’ with Burnley FC to launch on X this Thursday

2025-09-10T11:00:00.000Z

First UK X Originals series 'Keeping The Faith’ with Burnley FC to launch on X this Thursday

'Keeping The Faith’, the first X Originals content series commissioned in the UK, documenting Burnley FC’s return to the Premier League in real-time across the 2025/26 season, will launch exclusively on X on Thursday September 11th 2025 at 4pm BST (UK) at @XOriginals and @BurnleyOfficial.

The series will capture Burnley’s first-team players, staff and leaders as they’ve never been seen before, behind-the-scenes at the training ground, Turf Moor and inside the dressing room throughout the season.

The first episode will provide viewers with exclusive footage of what goes into the start of the season at a Premier League Club, as the Clarets prepare for the 2025/26 campaign.

Chairman Alan Pace and Head Coach Scott Parker and his new-look squad, including summer signing Kyle Walker, one of English football’s most decorated players, are seen preparing for the new season, while fellow summer recruit Loum Tchaouna, who arrived from Lazio earlier in the transfer window, is captured settling into his new surroundings, moving in to his new residence, where he’ll become a neighbour of team-mate Maxime Estève.

Across the series, there's also a nod to the family ethos that runs throughout the football club, including exclusive behind-the-scenes footage of Clarets legend Ashley Barnes, currently in his second spell at Turf Moor, enjoying a day out with his family, as he starts to ponder what life might hold for him once he hangs up his boots in the years to come.

Featuring exclusive interviews with key characters from across the club, in the launch episode Head Coach, Scott Parker remarks: “For all the hard work that we put in last year, to get to this position, it’s just really exciting to take on the challenge of the best league in the world.

“There are different challenges that the players will face psychologically in the Premier League, but they’re ones that we’ll embrace.”

Episode one is the first of 20 episodes that will drop fortnightly on Thursdays at 4pm, providing unprecedented access into the day-to-day workings of a Premier League club, in real time, as the Premier League season progresses.

Commenting on the series launch, Chairman Alan Pace said: “I’m extremely excited to be launching Keeping The Faith with our partners at X.

“I’ve always been passionate about projects such as this, giving unprecedented access, sharing exclusive behind-the-scenes content of our Premier League campaign and allowing viewers to connect to our Club, players, and staff, in new, innovative ways.

“To be the first X Originals content series commissioned in the UK is incredibly exciting and I’m looking forward to Keeping The Faith allowing us the opportunity for more people than ever before to come on this journey with us.”

This UK-first content series follows the success of previous X Originals series with 27 shows now commissioned across the US, Japan, Europe and MENA regions, spanning sport, popular culture, business and finance. Other recent commissions include the video podcast series with tennis superstars Serena and Venus Williams’ Stockton Street, NFL Top 100 and Inside The NFL.