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Privacy Policy

EFL Digital Privacy Policy

This privacy policy (“Policy”) describes the types of personal data collected by the EFL Digital Group through your use of this official Club website or the official Club mobile application, (“Online Facilities”), what happens to that personal data and your rights. 

‘Personal data’ is essentially information from which an individual person can be identified.

The Policy is set out in sections so you can click through to the specific areas you want to know.  The detail is in each section, along with a quick read summary where relevant.

In brief…The EFL Digital Group and the Club  for which this website is branded.


EFL Digital operates the Online Facilities on behalf of the Club. EFL Digital is part of the EFL group of companies, so when this policy refers to the “EFL Digital Group” that’s what we mean. The EFL Digital Group may use your data on the basis set out in this Policy, as may the Club. 

References to “we”, “us” and “our” in this Policy are all references to EFL Digital Limited and the Club.

Click for company information about the Club and the EFL Digital Group

In brief… Personal data collected by the EFL Digital Group when you use the Online Facilities. This personal data may also be used by the Club. 


This Policy applies to personal data collected by the EFL Digital Group through your use of the Online Facilities.

Where personal data is collected and used for the purposes set out in this Policy, EFL Digital and the Club are both ‘data controllers’ under data protection law applicable in the EU (“Data Protection Law”). 

You should read this Policy together with any other privacy information which may be provided on specific occasions when personal data about you is collected on the Online Facilities. That will ensure you are fully aware of how and why we are using your data. This Policy supplements any other notices and is not intended to override them.

In brief… personal data you provide to (a) third parties (b) to the EFL Digital Group or Club offline or (c) information gathered online by the Club without involvement of the EFL Digital Group, for which the club will inform you of use or your personal data.  



This Policy does NOT apply in relation to any data you provide to the Club or EFL Digital Group through offline scenarios separate from the Online Facilities, such as unrelated telephone enquiries or in person. 


This Policy does NOT apply where the Club collects your personal data for its own use without any involvement of the EFL Digital Group. This may be (i) on the Online Facilities, or (ii) on other web-based facilities of the Club such as its own separate website for merchandise or ticket sales etc. 

Where this is the case on the Online Facilities, that will be clearly noted on the relevant page used by the Club to collect your information. 

In these circumstances only the Club will be the ‘data controller’ for the purpose of Data Protection Law. The EFL Digital Group will not be controlling your data for these purposes. 

For further information about how the Club uses your data in these circumstances, please contact your Club.

Links to Third Party Websites and Services

We are not responsible or liable for the content, privacy notices or services offered by websites or apps other than the Online Facilities. We encourage you to read those notices. 

This includes websites and apps which link from any of the Online Facilities, with the exception of: (i) the Club’s official ticketing and merchandise service, which only the Club controls, and (ii) the official EFL 

In brief…Information which identifies you, contact information, financial or transactional information, technical and profile data, information about how you use the Online Facilities, and/or preferences you have notified to us. We use safeguards for any collection of children’s data.

We may collect, use, store and transfer different kinds of personal data about you. For the purpose of this Policy we have grouped these together as follows:

  • Identity Data such as your name(s), username or similar identifier, marital status, Club supporter or similar number, title, date of birth, gender and job title (where relevant).
  • Contact Data such as your address, billing address (where different), email address, preferred language and telephone numbers.
  • Financial Data such as your bank account, PayPal account and/or payment card details.
  • Transaction Data such as details about payments to and from you and other details of products or services you have purchased from us or accessed on the Online Facilities (including as part of any iFollow subscription you have).
  • Technical Data such as your internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types versions and statuses, operating system and platform and other technology on the devices you use to access the Online Facilities. 

The Online Facilities use cookies, which are small files with a code that is stored on your device, with your consent, and is retrieved when you next visit the Online Facilities. This allows information about your use and browsing to be recognised. Full information on which cookies we use is available in our Cookies Policy, along with guidance about how you can set your browser to refuse all or some cookies (but that may affect some use of the Online Facilities).

  • Profile Data such as  your username and password, associated social media accounts, supported team or Club, your interests, preferences, posts or comments on interactive features (if any), feedback and/or survey responses. 
  • Usage Data such as information about how you use the Online Facilities and services provided through them (including iFollow, newsletters and marketing emails, and advertisements). This may include information about page views, length of visit or use and exit route, timing, frequency and patterns of your use, along with navigation paths when using the Online Facilities – this information does not directly identify you. We use various tools to help us with this, including Google Analytics (see our Cookies Policy for further information). Where you have subscribed to receive the Club newsletter or marketing emails we will also receive information about whether you open, delete, or access links contained in the newsletter, the browser or app type used and whether opened via mobile or desktop.
  • Communications Data includes information you provide when communicating with us, your preferences in receiving marketing from us and our third parties and (where relevant) any other communication preferences.
  • Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data may be generated from your personal data but does not directly reveal your identity. However, if we combine or connect Aggregated Data with your personal data so that it can directly identify you, we treat the combined data as personal data which will be used in accordance with this Policy.

Special Categories of Personal Data includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data). We generally do not collect this information, and where we do it is held in an anonymised form detached from your other data so does not reveal your identity. We do not collect any information about criminal convictions and offences.

If you fail to provide personal data

Use of services accessed through the Online Facilities may require you to provide specific types of information. Where you fail to provide that information, we may not be able to perform the contract we have or are trying to enter into with you. For example, we may not be able to provide you with access to an iFollow subscription. 

Children’s Data

We understand that children and young people, including those under 13 years of age (“minors”), may visit the Online Facilities or otherwise interact with us. Minors may need their parent or guardian’s permission to use or access certain facilities or receive certain information through the Online Facilities. Minors may also be asked to confirm they have that permission, and we reserve the right to verify parental or guardian consent, where required.

We try not to make a minor's participation in activities with us contingent on the minor disclosing any more personal information than is reasonably necessary in order to do so. We do not actively market to minors or use (or pass to any third party) personal information on persons known to be minors for any commercial purposes, without proper consent.


Other age restrictions may apply to certain products, services or opportunities available through our Online Facilities. 

In brief… Through direct interactions with you or your use of the Online Facilities, automated technologies, relevant third parties and publicly available sources such as social media platforms. Some data passes through our contractor's systems before coming to us.

We use different methods to collect data about you, including through:

  • Direct interactionsYou may give us your Identity, Contact, Financial, Communication and certain Profile Data by filling in forms or by corresponding with us using contact details we provide on the Online Facilities. This includes, amongst other things, personal data you provide when you: request an iFollow or newsletter subscription); participate in interactive features, including any competition, promotion or survey; or give us feedback. 
  • Automated technologies or interactions. As you interact with the Online Facilities, Technical & Usage Data about your equipment, browsing actions and patterns may also be collected or generated, along with Profile and Communications Data. We collect this personal data by using cookies, server logs and other similar technologies. We do not receive data from other websites you visit. Please see our cookie policy for further details. Other websites may use cookies which activate beyond their websites, including when you use the Online Facilities (you should check the cookies policy of those websites in those instances). 
  • Third parties or publicly available sources. We may receive personal data about you from various third parties as set out below:
    • Technical & Usage Data from parties such as our analytics providers (including Google), and advertising networks (see below); 
    • Identity, Contact, Profile, Financial, Transaction, Usage and Technical Data from providers of technical, payment and delivery services;
    • Identity, Contact, Profile, Usage and/or Technical Data from social media platforms which are publicly available or through which you may log in or interact with the Online Facilities; 
    • Identity, Financial and/or Contact Data from data brokers or aggregators, such as those used for any credit reference or similar pre-service vetting facility (if any); and
    • Information from lawfully available sources where relevant to our bringing, defending or assisting in legal action (such as the police, regulators, investigators or publicly available sources). 

We may also supplement the information collected with other information that we obtain from our dealings with you or which we receive from other organisations, such as our commercial partners, and group companies.

In brief… To deliver services you request; take payments; allow you to make use of interactive features (if any); manage and improve our services; communicate with you; marketing and associated profiling (only where you have agreed for email, sms, phone or social media direct messaging); administer, analyse use of and improve the Online Facilities; protect and enforce our legal rights or those of others. 

We may profile your use of the Online Facilities and communications you agree to receive, and automated processes also assess your eligibility when you request a subscription to iFollow. 

Several legal grounds apply to our use of your data, depending on which of the above purposes we use it for. These may include where: you consent; we need to perform any contract with you; we need to comply with legal requirements; or as necessary for our legitimate interests, but balanced against your rights. 


We use information about you for the following purposes:

  • Services, Products & Opportunities- to allow you to register an account or otherwise receive products, services and other opportunities (such as an iFollow subscription or newsletter) and fulfil any of our obligations for delivery of those. Automated processes may assess your eligibility to receive services such as iFollow subscriptions, based on the information you provide - if you think that process has incorrectly refused you a subscription, let us know why and we will have a human review it. 


Processing your data for this purpose will usually be necessary (i) to perform any contract with you for the relevant service where applicable (ii) to comply with legal obligations where applicable or (iii) otherwise for our legitimate interests in complying with third party requirements which enable us to provide the service(s).


  • Payments and Finance- to collect payments from you for any paid for products or services, and/or administer any payments which may become due to you.  This will usually be necessary (i) to perform any contract with you for the paid for service or (ii) to comply with legal obligations where applicable or (iii) for our legitimate interests in recovering debts due to us.


  • Participation and Interactive Features (if any)- to enable you to participate in chat rooms, forums, message boards, and/or news groups on or associated with the Online Facilities on which you can post information (if any)  and, where we deem necessary, to respond to any such posts you make. Information you post in these areas may become public information and must always comply with our Terms of Use (in relation to the official Club website) and EULA (in relation to the official Club app). The processing of your personal data here will usually be necessary (i) to perform any contract with you for the relevant service or (ii) for our legitimate interests in running and improving our services and managing our relationship with you as a customer.


  • Publications– to include you in relevant publications, such as where you win a promotion we or one of our commercial partners carry out. We will usually ask you for permission in these circumstances. 


  • Manage and Improve- to manage and improve the Online Facilities, notify you of applicable changes where required and allow you to use the features offered by the Online Facilities. This will usually be necessary (i) to perform any contract with you where relevant for applicable services (ii) to comply with legal obligations where applicable or (iii) otherwise for our legitimate interests in managing our relationship with you as a customer, improving our service, and/or record keeping. 


  • Communications- to communicate with you where necessary for purposes other than marketing. This will usually be necessary (i) to perform any contract with you for applicable services where relevant (ii) to comply with legal obligations where applicable or (iii) otherwise for our legitimate interests in managing our relationship with you as a customer, improving our service, and/or record keeping.


  • Administer and Protect- to administer and protect our businesses, the Online Facilities, and rights of ourselves or other associated third parties (including those of other users and partners). This may include routine tasks such as troubleshooting, data analysis, testing, system maintenance and support as well as more formal matters such as bringing, defending or assisting in legal action where necessary.  This will usually be necessary (i) for our legitimate interests in running our business and systems in a secure manner, business restructuring, protecting our rights and property (including intellectual property) and preventing or tackling illegal activity or (b) to comply with a legal obligation where applicable.


  • Marketing & Associated Profiling- to alert you to information about events, surveys, competitions, offers, products, services and other exciting updates relating to us, and/or commercial partners. 


We only do this through email, sms, automated phone calls or online direct messaging (such as using any private message facility on the Club website or as may be permitted on associated social media platforms) where you have agreed, so this is on the basis of your consent. However, if you are an existing customer we may contact you about our products or services similar to those you have previously received or enquired about (unless you have chosen not to receive such communications).


You can change your mind or adjust your preferences any time afterwards either in your personal profile page (also known as a ‘preference centre’) which is accessible from all of our emails, or emailing us at will also stop sending these in direct response to any other express communication from you asking to do so. We may measure the effectiveness of our communications, including Usage Data relating to newsletters and other marketing emails as set out in the “What information do we collect?” section above.   


We also use tools to help us and our advertising network make relevant advertising available to you when you use the Online Facilities and our associated social media platforms (including facilities made available for this purpose by Facebook), and measure how effective that advertising is. To do this we rely on cookies, which may include codes associated with your device but do not themselves identify you by name. As mentioned earlier, full information on which cookies we use is available in our Cookies Policy, along with guidance about how you can set your browser to refuse all or some cookies. This type of bespoke advertising (and any postal marketing) is carried out on the basis it is necessary for the legitimate interests of us or applicable commercial partners in marketing relevant products, services and exciting offers.


  • Research, Analysis & Personalisation- to carry out market research so that we can improve the products and services we offer, and in some circumstances personalise content (including advertising as mentioned earlier) delivered to you. Your feedback is valued and helps to inform the commercial strategy, marketing activity and initiatives across the EFL Digital Group and Club. This will usually be necessary for our legitimate interests to study how customers use our products/services, to develop them, to grow our business and to inform our commercial and marketing strategy.


We may also process your personal data for other reasons, in compliance with the above rules, where this is required or permitted by law. Where we reasonably consider that we need to process your personal data for another reason that is compatible with the original purpose set out in this Policy we will do so. If that is ever the case and you wish to get an explanation as to how processing for any new purpose is compatible with the original purpose, please contact us. 

If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.In some circumstances, this may require your consent.

In brief…usually in the European Economic Area (EEA) but always in a manner that ensures proper security.  We will only keep the minimum amount of information for as long as we need it for the purpose(s) set out in this Policy. 



We are committed to protecting the security of your personal data, which we generally hold in secure data centres in the European Economic Area (EEA).

Some organisations to which we may disclose your personal information may be situated outside of the EEA. Whenever we transfer your personal data out of the EEA, we take reasonable steps to ensure that your information is still properly protected. This may include safeguards such as checking the relevant countries have been deemed to provide an adequate level of protection for personal data by the European Commission, or using contractual provisions to ensure your information is properly protected (certain contracts are approved by the European Commission).

In relation to personal data sent to the US, we usually check whether the ‘Privacy Shield’ applies – that ensures a similar level of protection to personal data shared within the EEA. See, for further details.


We will keep the personal data you have provided only for as long as we reasonably require to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. 

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means. This is in addition to any applicable legal requirements.Details of any specific retention periods for different aspects of your personal data are available on request by contacting us at

For legal reasons we may have to keep basic information about our customers (including Contact, Identity, Financial and Transaction Data) for up to seven years after they cease being customers– this is particularly for any paid for products or services.

In some circumstances you can ask us to delete your data: see the “What are your rights?” section below for further information.

We may anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes in which case we may use this information indefinitely without further notice to you. 


We have put in place appropriate operational, technical and security measures to reduce the risk of your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. This includes use of encryption where relevant, for example in relation to financial information you provide through the Club iFollow service which is encrypted for additional security. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. 

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

If we have given you a password to access certain parts of the Online Facilities, you must keep the password safe and make sure you use a secure browser.

In brief… other companies in the EFL Digital Group or Club group; new owners of those businesses; legal bodies; selected contractors who help us provide the Online Facilities (including payment service, hosting and other technical providers); affiliates in the football industry; and commercial partners and sponsors of the Club and/or EFL Digital Group, including where you have agreed to receive marketing information from them. 


We may disclose your information to third parties as follows:

  • to other companies within our corporate group, including any of our affiliated community trusts and charitable schemes. Click for details about the EFL Digital Group and Club group; 


  • to third parties to whom we may choose to merge with, sell or transfer all or parts of our business or our assets (or businesses we may acquire). New owners  of our business may use your personal data in the same way as set out in this Policy; 


  • to service providers who carry out some data processing activities on our behalf. For example, mailing services, payment processing, IT infrastructure, software and hosting, analytics, and advertising delivery service providers, along with other relevant partners used to help us deliver the Online Facilities to you.


We do not allow our third-party service providers to use your personal data for their own purposes unless they can otherwise lawfully do so;


  • to our commercial partners or sponsors. For example, if required for prize or opportunity fulfilment in relation to promotions you engage with (but only for direct electronic marketing purposes where you have agreed to this). Click for details about the current EFL Digital Group and Club commercial partners;


  • other organisations in the football industry where required for completion of the purposes set out in this Policy, such as other football leagues, clubs, governing bodies, and match venues. For example, if you enter a competition and win tickets to a match we may need to share details with the stadium or participating clubs, for ticket delivery and/or health and safety or other legal reasons; 


  • to professional advisers including lawyers, bankers, auditors and insurers where required for those parties to provide services to us; 


  • to law enforcement agencies, Courts or other dispute resolution forums, or other legal or regulatory authorities if we are under a duty to disclose or share your personal data to comply with any legal obligation, or are enforcing or protecting our rights, or lawfully co-operating in the protection of third party rights; and/or


  • to any credit reference or similar pre-service or communication vetting agency (if any) for the purposes of fraud protection and credit risk reduction in relation to paid for services you request from us or assisting our compliance with lawful requirements. 


We may have to share your personal data with the parties above for the purposes set out in the “What do we use your information for?” section of this Policy. In some circumstances, there may be other lawful reasons for the third party to use your data in accordance with any privacy notice they make available to you. 


We may also provide anonymised Aggregated Data to third parties. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature.

In brief… Access or object to use of your data; have your data corrected, erased, transferred or used only in a restricted way; complain to us or the Information Commissioner; withdraw consent to use your data. Some rights are only available in limited circumstances. 


Under the Data Protection Laws you may have the following rights in relation to your personal data in certain circumstances: 

  • Request Access: (also known as a "data subject access request"). You can receive a copy of the personal data we hold about you.
  • Request Correction: You can have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of new data you provide.
  • Request Deletion: You can ask us to delete or remove personal data in certain circumstances, for example where: there is no good reason for us continuing to process it; you have successfully exercised your right to object to processing (below); or where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. 
  • Object to Processing of your personal data: this applies where: we are relying on a legitimate interest or those of a third party (see the “What do we use your information for?” section above) and you feel our processing on this ground impacts your fundamental rights; or where we are processing your personal data for direct marketing purposes. 
  • Request Restriction of Processing: you can ask us to suspend processing of your personal data where: you want us to establish the data's accuracy; our use of the data is unlawful but you do not want us to erase it; where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims; or you have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.
  • Request Transfer: you can ask us to provide to you, or a third party of your choice, your personal data in a machine-readable format. This right only applies to automated information which: you initially provided consent for us to use your data (see the “What do we use your information for?” section above); or your provided and we used the information to perform a contract with you (see the “What do we use your information for?” section above).
  • Right to withdraw consent;. This only applies where we are relying on consent to process your personal data (see the “What do we use your information for?” section above). If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.

All requests set out in this section or other queries relating to this Policy should be addressed to EFL Digital. See the “Who can you contact for further details?” section below. Please note we may not always be able to comply with your request due to our legitimate interests or other legal reasons. If applicable, these will be notified to you in response to a relevant request.

You will not usually have to pay a fee to exercise any of the above rights. However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive (or we may refuse to comply with your request in these circumstances).

For security reasons, we may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). We may also ask you for further information in relation to your request.

If you have any concerns about how we use your data you also have the right to raise this with the Information Commissioner’s Office at Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF ( However we will always try to help with any concerns so ask that you contact us in the first instance.

In brief…Yes we like to ensure you are up to date about our use of your personal data. If we update this policy we will notify you, unless the changes are minor. 


We may need to update this Policy, and minor changes will be posted on this page so you should check back from time to time. Significant changes will be notified to you. 

This Policy was last updated on 2 May 2018. 

Data Protection Officer, EFL Digital Limited, EFL House, 10-12 West Cliff, Preston, Lancashire, England PR1 8HU or Please include your name, address, and/or email address when you contact us.

This Cookies Policy applies to the official Club website and official mobile application (operated by EFL Digital on behalf of the Club) (“Online Facilities”) and should be read alongside the EFL Digital Privacy Policy which explains who we are, the type of information we may hold about you and how we use it. 

The Online Facilities use cookies. A cookie is a small file containing an identity code. With your consent, your device accepts the cookie and stores it. When you next visit the Online Facility, the code is retrieved, allowing an individual visitor or device to be recognised. 

Cookies are used for a variety of purposes, including providing personalised web pages and recognising your choice of language. Cookies do not cause harm to your device, but, if you wish to stop your computer accepting cookies, go to the help section of your internet browser (for example, Internet Explorer or Firefox) where you will find information on how to do this. 

Website Cookies

In the context of the Club’s official website, the following cookies are deployed via the EFL Digital Group or its service providers:







Session cookie sent to the web browser. Used when you open the browser and then go to a website that implements ASP.NET session state. This cookie is deleted when you close your browser.


Session ID


Cookie used by web server to maintain HTTP session state.




This cookie is associated with the EpiServer content management system. It is set when a visitor logs in to a protected area of a site.




This cookie is set by websites run on the Windows Azure cloud platform. It is used for load balancing to make sure the visitor page requests are routed to the same server in any browsing session.




This is an anti-forgery cookie set by web applications built using ASP.NET MVC technologies. It is designed to stop unauthorised posting of content to a website, known as Cross-Site Request Forgery. It holds no information about the user and is destroyed on closing the browser.




This cookie is associated with the AddThis social sharing widget which is commonly embedded in websites to enable visitors to share content with a range of networking and sharing platforms.

2 years



This cookie is associated with the AddThis social sharing widget which is commonly embedded in websites to enable visitors to share content with a range of networking and sharing platforms.

1 month



Protects against Cross-site Request Forgery (XSRF)




This cookie is associated with the Opta performance widgets. It is used by Opta to determine which webpages the widgets are being loaded from.

2 years



Randomly generated user id cookie for ADITION Ad Serving

180 Days



When user checks “Keep Me Signed In”, this cookie stores the username value. If user is signed out, we use this cookie to prepopulate the username field for subsequent authentication

90 days



Campaign ID of the served ad for postracking campaigns for ADITION Ad Serving

180 Days



Contains information for frequency capping contains for ADITION Ad Serving

180 Days



Cloudflare CDN security cookie

1 year



Used to track video access level for front-end display purposes only




Used to track if user is logged in for front-end display purposes only




A unique ID for video analytics to identify the user




a cookie to store the user’s OAUTH video access token before being put in local storage 

Briefly after log in



a cookie to store the user’s OAUTH refresh access token before being put in local storage

Briefly after log in



This cookie is used to distinguish unique users by assigning a randomly generated number as a client identifier. It is included in each page request in a site and used to calculate visitor, session and campaign data for the sites analytics reports.

2 years



Created by the Cookie Consent widget and enables you to accept our cookie statement once every year.

1 year

Link Token


When user checks “Keep Me Signed In”, this cookie stores the user authentication token used for automatic sign in across browser sessions.

90 Days



Used for referral tracking and conversion. Inbound referral URL clickthroughs will result in this cookie being generated. Any conversions will be attributed to the referrer of the referral URL

2 Days



Used by Google Analytics to throttle request rate.

10 minutes



Used by Google Tag Manager to distinguish users and events on the website and analyse how users interact with the website.

End of session



This cookie is associated with the Opta performance widgets. It is used by Opta to determine which webpages the widgets are being loaded from.

2 years



This cookie is used by Opta to distinguish visitors viewing webpages the widgets are being loaded from.

24 hours



Used by Google Analytics to distinguish site users.

24 hours



Used by Google Analytics to monitor request rates toward their servers.

10 mins






Used by SnapEngage Chat for tracking of origin and site entry.

2 hours



Used by Snap Engage Chat for tracking of chat in progress.




Used by Snap Engage Chat - flag to avoid proactively prompting visitors again.

30 mins



Used by Snap Engage Chat for tracking of the chat in progress transcript position.

16 mins



Used by Snap Engage Chat for message type by visitor persistence across pages.

16 mins



Used by Snap Engage Chat for checking logic handling.

16 mins



Used by Snap Engage Chat to keep track of the visitor visits and last chats to present history to agent.

1 year



Used by Snap Engage Chat for chat detection.

Session only



Used by Snap Engage Chat for visitor email address used to prepopulate the pre-chat window.

1 year



Used by Snap Engage Chat for tracking of visitor banned for chatting (banned by agent ban command).

30 days



A cookie to help with login after package purchase

Session or shorter



A cookie to help with login after package purchase

1 minute



Used by the AWS Elastic Load Balancer for traffic steering

1 year



Cookie used by the webserver to maintain HTTP session state




Cookie used to keep the user signed in between sessions 

90 days



Google Analytics

Google Analytics uses traffic log cookies to gain information about the use that is made of pages on the applicable Online Facilities. We use the information from these cookies to generate reports on the usage of the applicable Online Facilities which are used for evaluation and analysis. The purpose is to improve the Online Facilities by tailoring them to the needs of users.

In addition to standard analytics parameters, we receive data via Google Analytics Advertising Features including information about 'Demographics and Interest Reporting' which gives us greater insight into the types of visitors we receive.

As part of our use of Google Analytics your ‘User ID’ may be provided to Google Analytics. However, we do not supply any personally identifiable information to Google, in accordance with the Google User ID Policy. As a user, you can opt out of this process of collecting traffic log data. To do so please visit the following site which provides a browser add-on that enables a user to opt out -


All modern browsers allow you to change your cookie settings. These settings will typically be found in the 'options' or 'preferences' menu of your browser. To understand these settings, the following links may be helpful, otherwise you should use the 'Help' option in your browser for more details.

Cookie settings in Internet Explorer

Cookie settings in Firefox

Cookie settings in Chrome

Cookie settings in Safari

Cookie settings in Edge


Turning cookies off when using the Online Facilities, may interfere with your ability to use services on the relevant Online Facility to which the cookies apply.

For further information about cookies and how to control their use, please visit the following third party educational resources:  and

Welcome to the official website of Burnley Football Club

For all Club Privacy Related documents please go HERE

The Club operates and carries out its activities through the following commercial entity:

Turf Moor, Burnley, Lancashire, BB10 4BX

Company Number: 00054222
VAT number: GB 174 3679 35

M L Garlick – Chairman
B C Kilby - Vice Chairman
J Banaszkiewicz
C J Holt
B T Nelson
T A D Crabb
B Flood

Significant Interest:
The Club is a member of the English Premier League (EPL) and English Football League (EFL) and is subject to the EPL and EFL’s rules and regulations. As required by those regulations, the Club can confirm the following person(s) have a ‘significant interest’ (as that term is defined within the EPL and EFL regulations) in the Club:

M L Garlick 49.24%
J Banaszkiewicz 28.2%

Website Disclosure

The website is operated on behalf of the Club by EFL Digital Limited (Company Number 04112553), whose registered and trading address is at EFL House, 10-12 West Cliff, Preston, Lancashire, England PR1 8HU, with VAT number 769 7766 46 (“EFL Digital”). EFL Digital also has a trading office at 55 Blandford Street, London, England W1U 7HW. EFL Digital is a company wholly-owned by The Football League Limited (company number 00080612) (trading as the “EFL”/ “English Football League”) and can be contacted at

In using this website, you agree to the Terms of Use (including the Club's Privacy Policy and the EFL Digital Privacy Policy). If you do not accept any of them, you should exit this website now.

Club Policies


This Privacy Notice will tell you how Burnley Football Club uses personal data about its fans, including on the Burnley FC website. A summary of the key and routine activities is included with further details below.

  1. Who Are We?
    The Burnley Football & Athletic Co. Ltd (“Burnley FC”) is a football club that competes in the Premier League of English Football and is based at Turf Moor.
  2. Why do we collect your information?
    Burnley FC collects your personal information to run supporter services including ticketing, retail, stadium services, media and marketing.
  3. What information do we collect and record?
    Information is collected when you register with us. We will collect your name, age and contact details. If you make any purchase we will also collect your address and payment information.

For information on cookies and marketing preferences, please see the detail section below.

  1. Children’s Information
    Other than in setting up and administering an account, Burnley FC will not use the personal data of anyone 12 or under. Parts of the website may be restricted from this age group.

Children aged 13 and over have access to the full Burnley FC services but may be restricted from age appropriate services and advertising.

  1. Where do we receive information about you from?
    The information recorded by Burnley FC is collected directly from you or an individual registering on your behalf, such as your family members.
  2. What if you do not provide information to us?
    If you do not provide your information, you would be unable to register an account or purchase from the Club using an account. You would not be able to receive offers or enter competitions.
  3. Who do we share information with?
    Your information is only shared with your consent, if permitted by law or if a third party is working on behalf of Burnley FC, for example the Burnley FC shop is managed under a contract by Medoc Computers Limited.
  4. International Transfers
    Your information is secured under European data protection laws at all times and not transferred to organisations beyond this area without your consent unless out Third Party companies use data houses outside if the EEA and can assure us that they are using the same security standards we use under European data protection laws.
  5. How long do we keep your information?
    Account information is retained for 6 years after the last activity.
  6. What rights do you have?
    Your exact rights will depend on the nature of information being processed, however your rights may include access, correcting your information or deletion.

If we have collected your consent, you can withdraw this at any time

Please see the detail section below for a full explanation of your rights.

  1. Is there any automated processing of your information?
    Your information may be automatically processed and profiled to assess your interests and likes to personalise your experience with Burnley FC.
  2. Further Enquires and Complaints?
    Complaints about the use of your information should be addressed to:

Data Protection Officer
Burnley Football Club
Turf Moor
Harry Potts Way
BB10 4BX


Detailed Notice

  1. Who Are We?
    Burnley Football & Athletic Co. Ltd is a company registered in England with company number 54222, VAT registration number 147/3679/35 and whose registered office is at Turf Moor, Harry Potts Way, Burnley, Lancashire, BB10 4BX

Burnley FC is registered to process personal data, registration number Z0803676.

To safeguard your information and protect your information rights, Burnley FC has appointed a Data Protection Officer (DPO) as your single point of contact. The DPO can be contacted on:

Data Protection Officer
Burnley Football Club
Turf Moor
Harry Potts Way
BB10 4BX

07831 869942

  1. Why do we collect your information?
    Burnley FC routinely collect your information for the following purposes:
  • Ticketing – for the performance of that sale contract
  • Transactions and purchases including Corporate membership, hospitality and merchandise – for the performance of a contract
  • Maintaining membership – with your consent
  • Marketing – for legitimate interests and with your opt-in consent for marketing preferences
  • Crime prevention and detection, including the use of CCTV – for the legitimate interests

Any additional and non-routine uses will be notified to you as appropriate.

Burnley FC are required to demonstrate that information processed for legitimate interests is appropriate, reasonably expected and respective of individual’s privacy.

Marketing is a legitimate interest activity of Burnley FC and includes maintaining a database of all customers and their marketing preferences. Without keeping a database, Burnley FC would be unable to provide offers and promotions to interested individuals. You can opt-in or out of marketing and manage your contact preferences at any time; your information is not shared with partners or sponsors without your consent and there is minimal risk to your privacy.

Crime prevention and detection is a legitimate interest of Burnley FC in order to protect its property from theft, damage and vandalism. It also protects the safety of staff, other fans and members of the public. The use of CCTV supports this interest. It is also a safety requirement for the operation of the stadium.
There is signage in and around all sites which operate CCTV and you have a right to request information; this helps to protect your privacy and information rights. CCTV imaging is only accessed by authorised Burnley FC employees and within a secure viewing area. CCTV may be shared with the Police and other third party for crime prevention and detection purposes. It may also be shared to assist in exercising civil rights, such as in the event of a car accident or personal injury.

  1. What information do we collect and record?
    When you register with Burnley FC you are required to provide your name, address, age, gender and contact details. This ensures that we can create a unique record for you and you are given a customer reference number. Your activity with the club is recorded against your reference number; this includes all tickets, membership, merchandise and hospitality. By collecting this information, we are able to understand our fans, their likes and ensure that our offers and promotions are suitable.

Additional information, such as disabilities or special requirements, may be recorded if you provide this to us to help ensure your safety and improve your experience.

Burnley FC may, from time to time, survey fans for equality and diversity. This includes asking for information such as your ethnicity, sexual orientation and gender. Completion of equality surveys is entirely voluntary and can be completed anonymously. Burnley FC will not record equality information on your account without your consent.

Whenever you purchase from the club, we will collect your payment information. Burnley FC and its third party providers maintain accreditation under the Payment Card Industry Data Security Standard to keep your financial information secure.

Burnley FC may record telephone calls; this is to help keep an accurate record of conversations, staff training and conduct. If telephone calls are not recorded, a written record of the conversation may be kept instead.

With your consent we will send you the latest Burnley FC information and news, including ticket updates, transfers, promotions and offers from our Sponsors and Partners - plus all the key news from the training ground and Turf Moor.

The Burnley FC websites under the main heading – uses cookies; these are small pieces of information that are stored by the user’s device and record how people use the website. Some cookies are essential for site maintenance, such as remembering items in your basket for purchases and remembering that you are logged in. Other cookies track your choices to help us personalise the content you receive.

For our full cookie policies, please see the Website and Cookies Notice.

  1. Children’s Information
    Under data protection regulations, children are given additional protections, in particular with online services such as social media and forums. Burnley FC do not intend for anyone 12 and under to use forums on the website. These are restricted based on the user’s age.

Anyone aged 13 and over can access the full website – with age appropriate restrictions on marketing and offers. Burnley FC encourage anyone aged 13-15 to inform their parents or guardians that they have signed up to help understand the risks of using social media and forums.

You should also consider your rights including the right to erase data, especially as you turn 16. More information please see section 10 What rights do you have?

  1. Where do we receive information about you from?
    On occasions we attempt to enrich the data that we have collected through our own activities with information from other sources to help us hold more complete records and to better understand our fans. The types of data we receive from other sources would only match the types of data we would collect directly from you.
  2. What if you do not provide information to us?
    An account cannot be set up without you providing your personal information. Some services may be available without your personal information if payment is made by cash; subject to Burnley FC’s terms and conditions.

We try to give you as much choice as possible on what personal information you provide to us without this affecting your experience. You can change your preferences in your online account at any time.

  1. Who do we share information with?
    Burnley FC will only share information without your consent if:
  • A third party is working on behalf of Burnley FC; for example, Advanced Ticketing Ltd who provide our ticketing services or with a data storage provider. These companies are permitted to only work under the instruction of Burnley FC and cannot use or access your information for their own purposes.
  • The disclosure is required by law; for example, under a Court Order
  • In the Public interest or in connection with a legal claim and the request is reasonable; for example, a request from the Police for crime prevention and detection

We will ask permission to share your information with our official partners and third parties. You can choose to share information in your preference centre.

We would also like to contact you with news and how you can get involved with Burnley FC in the Community, Burnley FC’s Official Charity. You can opt-in through your mailing preferences on your online account.

  1. International Transfers
    Data protection and privacy laws vary across the world; the laws in Europe, including the UK, are deemed to be the strongest for upholding an individual’s rights. Burnley FC will not routinely transfer your information to other organisations outside of the European Economic Area unless one of out third party service providers use a data centre in an area outside but they will be held to same security requirements under European data protection laws.

The international transfer of your personal information by Burnley FC does not affect your rights within Europe.

  1. How long do we keep your information?
    Information is retained in accordance with the Burnley FC Information Retention Policy, as updated from time to time.

Fan data will be held for 6 full seasons after the last login, purchase or other activity on an account. This is to ensure that a transaction history is maintained for our fans, balanced against our obligation not to keep information longer than necessary.

Fans can request that their data is kept for longer, or erased earlier by contacting the Data Protection Officer – see section 10 What rights do you have? for further information.

  1. What rights do you have?
    You have a number of rights under the General Data Protection Regulation.

Your rights are:

  • Right to be informed
  • Right of access
  • Right to rectification
  • Right to erasure
  • Right to object
  • Right to restrict processing
  • Right to data portability

Please note that not all rights apply in all circumstances.

All rights must be resolved by Burnley FC within one month, unless an extension of up to two additional months is applied, or a different timeframe is stated below.

Right to be informed
You have a right to be informed about uses of your information with an emphasis on transparency. This notice, in support of other privacy notices published by Burnley FC ensures that your right to be informed is achieved.

Right of access
You have a right to receive:

  • Confirmation of what information is recorded about you
  • Confirmation of how your information is used 
  • Access to your information

You will be required to provide proof of identification and may be asked to specify exactly what information you require.

To request information please contact the Data Protection Officer.

Right to rectification
Rectification refers to correcting factual inaccuracies or incomplete data which is held by Burnley FC.

To rectify your information please contact the Data Protection Officer.

Right to erasure
In some circumstances you can request that your information is deleted.

This right will apply if you have consented to your information being used and have later withdrawn consent, or the information has been processed as part of the legitimate interests of Burnley FC – see section 2 Why do we collect your information? for details.

There may be consequences of erasing your data, such as being unable to make further purchases or access member only content on the website. Please carefully consider why you want to erase data and what the impact will be. There would be no way to retrieve your data once it is deleted.

To erase your personal information, or discuss this right further, please contact the Data Protection Officer.

There are exceptions to this right which would be explained to you, including information required to exercise or defend a legal claim and information which is exempt as freedom of expression.

Right to object
You can object to your information being used for:

  • Marketing
  • Scientific or historical research
  • Statistical purposes

You can object to marketing and opt-out at any time in your account preferences. Marketing will stop immediately.

To object to research or statistical processing, which Burnley FC would only undertake in aggregate so that no one is individually identified, or if you want to object to marketing in writing, please contact the Data Protection Officer.

Right to restrict processing
The right to restrict processing means that if you have disputed the accuracy of information, objected to its use or want Burnley FC to retain your information, you can request is it stored but no other uses are permitted.

To request restriction to processing, please contact the Data Protection Officer.

Right to data portability
The right to data portability allows you to obtain your personal data from an organisation and reuse this for your own interests with other, similar organisations. It is intended to allow consumers to understand their usage of services and get the best deal.

The right to data portability is unlikely to apply to information held by Burnley FC, however you will be informed when the right does apply.

  1. Is there any automated processing of your information?
    In order to provide you with a personalised experience, Burnley FC will analyse your account information, including your:
  • Address
  • Age
  • Gender
  • Transaction history, such as ticket and/or retail purchases

Burnley FC do not profile against data that is defined as sensitive under GDPR, such as ethnicity, sexual orientation and health or disability, other than to identify fan groups for satisfaction surveys and consultations. We will then only contact you if we have permission to do so and completion of satisfaction surveys is entirely optional. There is no significant impact caused by this profiling or automated decision making.

You can ensure the information held by Burnley FC is correct by updating your personal information in your account setting at any time. You can also opt-out of marketing activities which use profiling.

If you apply for a season ticket or other purchase which requires a direct debit and credit check, the credit check will involve an automated decision making by a credit agency appointed by Burnley FC. Credit checks will only be undertaken with your consent when entering into a contract and you have the right to request an individual review of the outcome with the credit agency.

  1. Further Enquires and Complaints?
    General enquiries about how your information is used, or for further privacy notices, please contact the Data Protection Officer:

Data Protection Officer
Burnley Football Club
Turf Moor
Harry Potts Way
BB10 4BX

The Information Commissioner’s Office is the UK's independent body set up to uphold information rights and regulate the General Data Protection Regulation.

If you have a complaint which has not been resolved to your satisfaction by Burnley FC you are able to complain directly to the Information Commissioner’s Office.

Further information about their work and the legislation they cover is available from or by contacting them on the helpdesk number 0303 123 1113.

  1. Definition of Terms
    In order to help you understand how your personal information is processed, we have developed a series of Privacy Notices.

The notices are currently in 2 tiers, based on the intended audience and level of detail.

  • Tier 1 - A single, detailed notice of information rights and Burnley FC’s general data protection activities
  • Tier 2 - Activity specific notices with precise information on what personal data is and is not processed.

This document is the Tier 1 Notice. Please refer this to this for definition of terms and general uses of information.

Data Controller

The organisation which determines the processing of Personal Data.
The Data Controller is the legally responsible organisation.

Data Processor

An organisation which the Data Controller appoints to provide a service on its behalf. The Data Processor must follow the legal instruction of the Controller.

Data Subject

The individual who personal data is about.
The individual must be identifiable from the data.

Data Protection Officer

The person appointed by the Data Controller as the single point of contact for data protection enquiries.
The Data Protection Officer acts independently and monitors compliance with data protection obligations

Data Processing

The activities which relate to Personal Data.
Data Processing includes:

  • Obtaining, recording or holding the information
  • Organisation, adaption or alteration
  • Retrieval, consultation or use
  • Disclosure by transmission, dissemination or otherwise making available
  • Alignment, combination, blocking, erasure or destruction of the information or data;

Information Commissioner’s Office

The regulator of information rights in the United Kingdom. The ICO website is -

Personal Data

 Data which relates to an individual and enables them to be identified


Burnley Football Club is dedicated to conducting its business consistent with the highest standards of business ethics. We have an obligation to our employees, shareholders, customers, suppliers, community representatives and other business contacts to be honest, fair and forthright in all of our business activities.  In accordance with this ethical approach, we do not tolerate modern slavery or human trafficking in our organisation or in our supply chain.

Here is a link to our full Anti-Slavery Statement