The Premier League is today launching the No Room for Racism campaign, demonstrating its continued commitment to equality and diversity and using the power and popularity of the League to oppose racism in football.
The campaign runs from Saturday 30 March to Monday 8 April and will make clear that racism is not acceptable in our competition or the wider sport. It will also celebrate diversity across the Premier League and our clubs, and recognise the significant contribution made by Kick It Out in tackling discrimination since they were formed 25 years ago.
The campaign will include No Room for Racism and Kick It Out inventory in stadia across the Premier League for both match rounds, and across digital and social media outlets. Additionally, club captains will wear Kick It Out captain’s arm-bands at all matches.
Last month, the Premier League and its clubs discussed enhancing the range of programmes currently run to promote inclusion and diversity across football.
All clubs agreed that, while good work has been undertaken, more needs to be done to ensure BAME fans and players are supported.
Clubs also backed plans to further improve career pathways to encourage more people from different backgrounds to take up coaching, refereeing and administrative roles in the sport.
The No Room for Racism campaign sits within the Premier League’s general inclusion initiative “This is Everyone’s Game”.
It will be accompanied by nationwide advertising featuring Premier League players, managers and supporters, and stadia across the country will carry the No Room for Racism banner.
The initiative will also be visible at Premier League Academy matches and other national events during this time, including the Premier League Kicks Cup, which takes place on Monday 8 April.
Premier League Interim Chief Executive Richard Masters said: “Together with our clubs, we are proud of the diversity throughout the Premier League, in the stands, on the pitch and within our communities.
“Working with Kick It Out since 1993, great progress has been made in tackling racism through a range of initiatives and club partnerships. We are also aware that much more needs to be done, and the Premier League is committed to further promoting inclusion and diversity throughout our competition and beyond.