In a nod to its long-standing relationship with Bénédictine, Burnley Football Club has partnered with the French liqueur brand to create the Bénédictine Man of the Match.
The first presentation will take place when the Clarets take on Southampton in the first home game of the season, this Saturday.
Each Man of the Match will now receive a special edition bottle of Bénédictine, in place of the traditional champagne.
Turf Moor, the home of Burnley Football Club, currently holds the title of the only football ground in the United Kingdom to supply the ‘golden nectar’.
A Béné & Hot is a popular half time tipple with match goers, with Burnley football fans going through an impressive 1,500 bottles last season alone, approximately 30 bottles a match!
The club is currently recognised as one of the world’s biggest sellers of the liqueur in the world.
Bénédictine is well-loved in Burnley thanks to its strong connection to the East Lancashire Regiment. Soldiers from the regiment were stationed at the birthplace of the liqueur in Fécamp, Normandy, and drank it with hot water to keep warm in the trenches during the First World War.
The regiment loved the drink so much that they brought it home with them once the war ended – the region has been enjoying Bénédictine ever since.
Anthony Fairclough, Head of Commercial Affairs at Burnley Football Club, said: “Bénédictine is one of our most popular match day drinks, so the club is thrilled to be partnering with the brand for our Man of the Match presentations.
“We’ve been selling Béné & Hot on the terraces for over a century now, so this feels like a fitting and unique way to commemorate our town’s history with the liqueur.”
Philippe Jouhaud, Marketing Director for Bénédictine liqueur, added: “Over the years, we have enjoyed incredible support from Burnley Football Club.
“We’re proud to bring about the first ever Bénédictine Man of the Match, and hope the team enjoy their limited-edition prizes!
“There is no better way to thank the club for its loyal patronage for 100 years and counting. I hope fans will be raising a Béné & Hot in celebration of a home win this weekend!”