Sean Dyche will encourage his players to show a “touch of mild arrogance” as they look to keep racking up the Premier League points.
The Clarets hit the 40-point mark with last Saturday’s comeback win against Everton.
Historically that guarantees top-flight football for another season and with it the Clarets also ended an 11-match winless run.
And with both barriers seemingly removed, Dyche wants his players to kick on and strut their stuff – starting at West Ham United on Saturday.
The Burnley boss said: “To get to 40 points at this stage of the season is very pleasing and the lads have earned the right to do that.
“It brings everyone that nice feeling of a good job done so far and how far can we go from here onwards?
“We have expressed that with the players as well.
“Now’s almost that time to hopefully have that little edge of ‘shoulders back, let’s take it on’ and that little bit of nervousness that comes on a tough run dissipates quickly.
“Then you’re free to go on and hopefully play well, get the shoulders back slightly and have that little bit more of a touch of mild arrogance just to take on each challenge as it comes.
“I hope, and I want the players to have the chance now to play with more freedom.”
The Clarets’ run of just one defeat in five games has kept them firmly in seventh place in the league.
And while the prospect of a potential Europa League place is a realistic one, Dyche’s target is proof that the team – who have equalled last season’s points’ tally with nine games still to go – is continuing to improve.
“The main goal stays on being better than last year,” he added.
“Now it’s about taking on the league in order to get as many points as possible and to show ourselves, first, that we are continually moving forwards.
“That’s a big thing for us. It’s certainly a big thing for me and I want it to be a big thing for the players as well.
“Can we keep striving, can we keep moving forwards and can we get more and more points on the board.”
Bobby Moore made 647 appearances in 16 years with West Ham
Tom Heaton and Scott Arfield are both still absent for game at the London Stadium, when the Hammers will mark the 25th anniversary of the death of former West Ham and England World Cup-winning captain Bobby Moore with a series of exhibitions and events.
Supporters are being advised to get to their seats early as members of West Ham’s 1964 FA Cup and 1965 European Cup Winners’ Cup-winning teams captained by Moore – Ken Brown, Ronnie Boyce, Jack Burkett, Brian Dear and Eddie Bovington – will be welcomed pitch-side for a pre-match ceremony a few minutes before kick-off.
The two teams will then line up around the centre-circle while a floral tribute is laid on the centre-spot ahead of a minute’s applause, during which home supporters in the East Stand will be invited to create a mosaic in tribute to the legendary Moore, who died at the age of 51 after a battle with cancer.