A delegation from Burnley Football Club recently made the trip to Benedictine in France, to strengthen links with the club and the town.
Head of Commercial Affairs Anthony Fairclough, Catering Manager Chris Gibson and Commercial Operations Manager Carl Sanderson all made the official visit to the headquarters of the liquor manufacturer, in Fecamp, in the upper Normandy region.
Burnley’s links with Benedictine reportedly go back over 100 years, when soldiers from the 11th Battalion, The East Lancashire Regiment – the famous Accrington Pals – were stationed in a French town close to the home of Benedictine.
The weary troops developed a taste for the drink, especially with hot water, as a way of restoring themselves after their torrid time at the Front, and brought their love of Benedictine back with them.
It has since been adopted by Burnley townsfolk, with the Miners’ Club reputedly the drink’s biggest single consumer outside of France!
The football club, of which Benedictine is now a major sponsor, also sells in excess of 30 bottles at each home game.
During the trip, the club presented Benedictine officials with a replica 1914 Burnley shirt, to mark the long relationship between the two towns, dating back to World War One.
Mr Fairclough said: “It was a thoroughly enjoyable visit and we were made most welcome.
“Clearly, the links between ‘Bene’ and Burnley are still going strong after all these years and it was a privilege to travel to France and help strengthen our relationship.
“It follows their visit to Turf Moor last year and we look forward to our continuing relationship over the coming years.”
Quote from Philippe Jouhaud, Sales and Marketing Director of Bacardi, who now own Benedictine, added: "It really was great that Burnley Football Club could come to Fécamp and we were very pleased you could discover more about Bénédictine and its fantastic heritage.
“The statue of our founder, Alexandre LeGrand, wearing a Clarets jersey is definitely an image I will keep for a long time!”
Pic (top): Pictured with the bust are Philippe Jouhaud, Sales and Marketing Director of Bacardi and Yolande De Bueil, Brand Director of Benedictine.