On sale in-store and online

For each adult shirt sold, the club will donate £5 to the Alzheimer’s Society – a donation which will also be matched by the club’s Principal Partner Spreadex

Fans are also encouraged to share their personal matchday stories for a living library of memories as part of the #MyTurfMemories campaign

Burnley Football Club has revealed its third kit for the 2021/22 Premier League season which is launching in support of the Alzheimer’s Society.

The adult shirt is on sale online and in-store now with the club pledging to donate £5 to the charity for each sold – a donation which will be matched by the Clarets’ Principal Partner Spreadex.

Fans will also be encouraged to join the club in providing their personal stories of supporting the club which will be used to create a living library of memories hosted on the now entirely free Clarets+ service, for all fans to listen to and enjoy.

Fans can get involved by tweeting the club using #MyTurfMemories or emailing

Ella Cummins, Burnley FC Head of Commercial Partnerships, said: “We’re truly delighted to be working with the Alzheimer’s Society and supporting an important cause we know is close to the fans’ hearts.

"We are hugely grateful to supporters for every shirt purchased and would also like to extend our thanks to Spreadex for their commitment to this campaign.

“We also look forward to hearing the fans’ unique matchday stories for #MyTurfMemories. Memories can stay with us long after a dementia diagnosis and by talking to and sharing these with people around us we help to keep these memories alive.”

The 2021/22 third shirt utilises a rich two-tone navy textured fabric for a quality, lifestyle aesthetic. It features a crew neckline with rib insert, claret contrast inserts, gold woven applique club crest, embroidered diamond, bespoke back neck sign off, dropped hem with a side vent detail and the official licensed label at the side seam.

You can also purchase the shorts and socks to match. The third-kit shorts are navy knitted with a two-tone textured side panel with claret contrast insert and feature an elasticated waistband, gusset for enhanced movement, internal drawcord, embroidered stacked diamond and tonal club crest.

The socks are navy with a claret contrast hoop at the cuff and feature a gold jacquard stacked diamond and embroidered BFC letters to the leg, a cotton footbed, elastic cuff and instep cool zone technology.

James Forsyth, Head of Retail and Buyer at the club, said: “We’re very proud of the new third kit for the 2021/22 Premier League season, which combines the club’s heritage with innovation to create a shirt I am sure the fans will love and be proud of.

“With the added benefit of each shirt sold contributing to a wonderful cause in the Alzheimer’s Society we hope fans enjoy the new kit and really get behind the message behind it.”

Alex Hyde-Smith, Director of Fundraising at Alzheimer’s Society said: “We are hugely thankful that proceeds of the third kit will be going towards Alzheimer’s Society’s vital work. We know the last two years have had a devastating impact on many of the 850,000 people with dementia in the UK and their loved ones. Our support services have been used over six million times since March 2020, but thanks to the generosity of Burnley FC, we can be a lifeline to even more people.

“We know the club has already been doing some incredible work to support people living with dementia in the local community and through our Sport United Against Dementia campaign we hope to see more clubs follow in Burnley’s footsteps to help us create a dementia friendly industry and ensure no one faces dementia alone.”

Alzheimer’s Society is here for anyone affected by dementia.

For support or advice you can call their Dementia Connect support line on 0333 150 3456.

About Alzheimer’s Society:

  • To find out more and donate to Alzheimer’s Society’s Sport United Against Dementia, visit
  • For up to date information, services and practical advice, please visit
  • Alzheimer's Society is the UK's leading dementia charity. We provide information and support, fund research, campaign to improve care and create lasting change for people affected by dementia in England, Wales and Northern Ireland.
  • Dementia deaths are rising year on year and 225,000 will develop dementia this year - that’s one every three minutes.
  • The total cost of care for people with dementia in the UK is £34.7 billion. This is the equivalent of more than £40,000 per person with dementia.
  • Alzheimer’s Society funds research into the cause, care, cure and prevention of all types of dementia. This includes a £50 million investment in the UK's first dedicated Dementia Research Institute.

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