The latest episode of Keeping The Faith - the first-ever X Originals content series commissioned in the UK, exclusively sponsored by Sure For Men - is out now! Titled 'Faith', the episode looks at Burnley FC as a working mixture - a club made up of different voices, backgrounds, beliefs and personalities, distinct on their own, but held together by a shared place, routine and matchday rhythm.
Episode 13 starts in South London, a night that begins in delayed chaos and threatens to unravel early on.
Trailing 2-0, suddenly everything changes. In seven extraordinary first-half minutes, the team finds rhythm, intensity and belief - turning a two-goal deficit into a 3–2 lead in a blistering spell that flips the narrative on its head.
But the comeback is only half the story. Hannibal and Bashir Humphries bring the game to life, describing in detail the effort, feeling and story from within the match.
At breakfast, Jaidon Anthony, Josh Laurent and Marcus Edwards reflect on the dramatic victory. In high spirits, they chat about Jaidon’s goal and Marcus winning man of the match. We see them leave the breakfast table and head into the team meeting. On to the next ...
Euphoria quickly gives way to perspective. James Ward-Prowse reflects on the togetherness that carried them through Palace and turns attention to the upcoming Emirates FA Cup tie against Mansfield Town - a match that ends in disappointment.
Bashir speaks candidly about football’s emotional swing - the importance of not getting too high or too low. For him, faith is an anchor.
That theme expands beyond the pitch. On Pancake Day, the club’s nutritionist Lauren Welch highlights how the club respects and accommodates its multi-faith squad. Bashir shares a light moment in the kitchen, while Florentino Luís offers his own perspective on belief - particularly in the quieter, more difficult moments.
Back on the pitch, London is calling again - the squad leaves the training ground and heads back to the capital, for a fixture against Chelsea, with a renewed focus. Tino and Josh talk us through the match, returning to the themes of belief and faith that continue to shape the group.
The game begins badly, but the team refuse to let it drift away. They stay connected, dig in and keep themselves within reach. As the minutes pass, that resilience turns into resolve - and in the third minute of injury time, Burnley find an equaliser.
Written off before kick-off, they’ve stood up to Chelsea and taken something from the game. There’s a growing sense that momentum is building, and that Burnley’s fight against relegation is starting to take shape.
The episode closes on the central idea: football will always fluctuate between triumph and setback. The challenge is balance - don't get too high with the highs, and don’t get too low with the lows.
Providing viewers with exclusive, real-time behind-the-scenes access to all the goings-on at a Premier League club, Keeping The Faith is a must-watch. To watch Episode 13 click here!