CLARETS VIEW: FEEDBACK ON LIVE CONTENT

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Feedback on our most recent Clarets View survey covering Burnley FC’s live content

2022-08-02T15:10:54.341Z

CLARETS VIEW: FEEDBACK ON LIVE CONTENT

Feedback on our most recent Clarets View survey covering Burnley FC’s live content

2022-08-02T15:10:54.341Z

Feedback on our most recent Clarets View survey covering Burnley FC’s live content

At Burnley Football Club, we want to make sure that fans from across the globe can follow the Clarets and through our live content. This is with our Clarets+ platform offering a range of video and audio options to bring Clarets fans closer to the action.

To review the platform and ensure that it is delivering for supporters, our most recent Clarets View survey covered live content.

When asked about our Clarets+ live content offering, 51% of Clarets View respondents said they enjoyed watching former players on Comms Cam last season and would like former players as guests this season.

In terms of how they watch content, 43% watched Comms Cam via the Club’s YouTube channel with the Club's website coming in second at 42%.

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Membership-wise, 65% of Clarets View supporters are signed up to Clarets+, with an additional 20% considering signing up.

The survey found that live commentary, highlights and behind the scenes footage are the three biggest types of content that are drawing people to Clarets+.

In addition to the survey questions, respondents were also offered the opportunity to give suggestions in the area of live content. Suggestions included documentaries on the Club’s past and collaborating with a wider range of guests on co-commentary.

Feedback also included comments such as the newly released content (Clarets Uncut, training footage and the streaming of press conferences) has been superb, which is positive. Several respondents were also keen to see more in-depth player interviews to find out about the person behind the player and their life outside of football.

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Fan Experience Manager, Harriet Harbidge, said: “The survey on live content was really well received, which is positive and signifies the appetite for and interest in live content from our supporters.

“In a digital age it’s so important to be excelling in this area and as a Club we have made a conscious effort through more behind the scenes access, training footage, co-commentary guests and live streaming, to make progress in this area. It’s pleasing to read feedback that this has been appreciated.

“The feedback is valuable to our media and marketing team, so we can ensure Clarets+, and all content, is delivering what the fans want. We want to bring fans closer to the Club and through our live content we can aim to do that. Whether a Claret is here in Burnley, the Northwest, the UK or on the other side of the world, we have a brilliant opportunity to make sure everybody is on the journey with us, through the content we release.”

Make your voice heard by signing up to Clarets View here.