CLARETS VIEW: FEEDBACK ON LED SCREENS

Main Club Sponsor

TICKETS

SHOP

Feedback from our recent Clarets View survey covering LED screens at Turf Moor

2022-06-30T14:13:00.000Z

CLARETS VIEW: FEEDBACK ON LED SCREENS

Feedback from our recent Clarets View survey covering LED screens at Turf Moor

2022-06-30T14:13:00.000Z

Feedback from our recent Clarets View survey covering LED screens at Turf Moor

Burnley Football Club aim to make every visit to Turf Moor memorable by offering supporters an enjoyable matchday experience. From the action on the pitch, to the atmosphere and environment in and around the stadium, it’s important to us that Turf Moor is a welcoming destination.

The most recent Clarets View survey covered the topic of our newly installed, digital branding and LEDs screens around the stadium. Supporters were asked how positively they viewed the screens and the content, with the Club using the insight gained to make informed decisions on the usage of the screens, ahead of the new season.

When asked about the external LED screens at the entrances and above the turnstiles at Turf Moor, 74% of respondents like the screens but think there is room for improvement on content. While 78% of those surveyed felt that the LEDs and big screens outside the stadium were clear and visible.

CLARETS VIEW: FEEDBACK ON LED SCREENS - Image 1

When asked what content fans would like to see displayed on the LED screens outside Turf Moor, 79% said football information, 67% said matchday information and 56% chose ticketing information.

Next, the survey covered the LEDs and big screens inside Turf Moor. 86% of Clarets View supporters felt positive about the LEDs, with over 60% of those over 50, pleased with the screen content.

On the new big screens placed in the stadium, 62% like the screens and the content displayed, only 5% of those who responded said they did not like the screens.

Themes fans would like to see displayed on the big screens included fans messages (49%) and highlight videos (61%). Following this feedback, the Club will work closely with the social media and content team to explore ways we can incorporate more fan messages and highlight videos into the big screen content on matchdays.

When asked what content supporters would like to see displayed on the LED screens inside the stadium, 82% said they would enjoy pre-match lightshows, 72% said team news and 61% said fan group information and updates.

CLARETS VIEW: FEEDBACK ON LED SCREENS - Image 2

Fan Experience Manager, Harriet Harbidge said: “We are delighted with the response to our Clarets View survey on LEDs and the big screens. The high response rate and valuable feedback highlight it’s a topic that fans are engaged with, which is pleasing to see.

“Turf Moor has undergone significant renovations over the course of the past year with the installation of our innovative digital branding and state-of-the-art LED big screen technology aiming to improve the matchday experience for fans.

“From the survey’s results we managed to glean that an overwhelming number of supporters are positive about the improvements, which is fantastic. As we approach the new season, we will take onboard the feedback and suggestions, to ensure our LEDs and big screens continue to provide a positive and memorable experience for fans at Turf Moor.”

Make your voice heard by signing up to Clarets View here.