Burnley Football Club is delighted to announce Trainline as the Club’s new Official Training Kit and Back of Shirt Partner for the 2026/27 season.
The new partnership will see Trainline’s branding feature on the back of the Men’s, Women’s and Academy First Team shirts, as well as the Club’s training wear, creating new opportunities for the leading independent rail platform to connect with Burnley supporters throughout the season.
The partnership brings together two organisations united by a shared belief in connecting people and communities. For Burnley supporters, travelling to Turf Moor and following the Clarets across the country is an integral part of the matchday experience, while Trainline’s expertise in rail travel provides an opportunity to encourage more fans to consider travelling to matches by train.
A Burnley fan living in the town would have to travel 7,473 miles by train to attend every game of the 2026/27 season, highlighting the scale of the journeys supporters make to follow the Clarets both home and away.
Trainline has previously worked to encourage more football fans to travel to matches by train through its ‘I Came By Train’ initiative, which promotes the benefits of rail travel and explores ways to make football fan travel more sustainable.
The partnership with Burnley marks Trainline’s first UK football partnership, building on its sponsorships of Real Betis in Spain and Olympique Lyonnais in France.
Burnley Football Club Chairman Alan Pace said: “We’re delighted to welcome Trainline as our new Official Training Kit and Back of Shirt Partner. Our supporters travel incredible distances to follow this Club, home and away, and we know how important those journeys are to the matchday experience.
“Trainline’s focus on making travel simpler and more sustainable makes this a natural partnership for Burnley. We’re excited to work together to give our supporters new ways to engage with the Club, while encouraging more fans to consider rail travel when following the Clarets.
“Trainline shares our ambition to connect people and communities, and we look forward to working together throughout the season to create experiences and opportunities that deliver real value for our supporters.”
Pete Wade, Chief Commercial Officer, Trainline said: “Football and train travel are both about bringing people together. Whether that's getting fans to Turf Moor on matchday or travelling the 7,473 miles it takes to follow Burnley to every away game by train next season, we want to make those journeys simple and sustainable. Half of UK football fans currently travel to games by car, but 83% would consider switching to rail - this partnership is our way of turning that intention into action. Supporting a club as rooted in its community as Burnley felt like a natural fit, and we're proud to make their Women's, Academy and Men's teams our first football partnership in the UK, building on our sponsorships of Real Betis in Spain and Olympique Lyonnais in France.”
Additional detail on I Came By Train:
Last year I Came By Train published the ‘Tactics & Teamwork: Towards Greener Football Fan Travel’ report, which found that nearly one in five UK adults travel more than an hour to a football match each year, equating to 34 million round trips annually, with over half of those journeys currently made by car. However, 83% of fans say they would consider switching to rail.