The latest edition of Claret and You returns on Saturday with David Nugent our cover star.
And word is clearly spreading that the official matchday magazine - voted the best in the Football League last season - is a riveting read!
For when Soccer AM heard that we were hailing the latest goal celebration sweeping Turf Moor - the Funky Chicken - they were straight on the phone for an explanation for this morning's show.
We were happy to provide them with a quote from 'Nuge', who reveals all in a six-page feature in which he talks candidly about hitting rock bottom at Portsmouth - and even contemplating not training as his confidence was that low.
Your Premier matchday programme is yet another, feature packed edition with a bumper 76-page edition bringing you all the news, views and features from inside Turf Moor.
Goalkeeper Nicky Weaver speaks on why he refuses to be second best at Turf Moor.
There's plenty of EXCLUSIVE comment and interviews and another superb column from BBC broadcaster and celebrity Claret Tony Livesey, who is contemplating going over to the dark side and wearing . . . a Blackburn shirt!!!
Included is the latest edition of our extra-special, unique 20-page pull out keepsake commemorating the 1959/60 title-winning season: 'When We Were Kings!'
And as usual, all your favourites are inside: including Fans in Focus, Classic Clashes, Ford Focus and Last Word, among others.
Claret and You is on sale ahead of the game from all the usual vendors and from all concourse food stands, priced just £3.
