Chris Wood has returned to training with a renewed drive to take his game to the next level.
The New Zealand striker was top goalscorer at Turf Moor last season, with 11 goals to celebrate in his first full Premier League campaign.
But with the potential for additiional games this season, Wood has set himself more targets to help the Clarets in their two-pronged assault on the domestic and European fronts.
“Last season was fantastic and I think we can all look back and be proud of what we achieved, but we know it’s going to be another tough season,” he told Clarets Player HD.
“A lot more games could be coming up and it’ll be a hectic schedule, so that’s a new challenge.
“But we’ll embrace that and look to take it onto another level. We can’t just rest on our laurels; we have to make sure we are better.”
The Kiwi international, who this summer resisted heading home to enjoy a first real break from the game in three seasons, added: “I’ve always wanted to establish myself in the Premier League and I don’t believe I’m anywhere near that just yet.
“I have a lot more that I want to achieve and every single year you get the drive and ambition to do more.
“That doesn’t seem to go away as a footballer. You think that once you get to a certain standard you feel good enough, but every year you keep changing and wanting something different, or to improve in some way, so I’m looking forward to the season to see what it can bring.
“It all starts on Friday at Cork and there’s a few games lined up before we go to Aberdeen in two weeks.”
For Wood, the Europa League will not be a novel experience, having played in the competition on loan to Birmingham City in the 2011/12 season.
The League Cup winners came through a play-off to make the group stages, travelling to Portugal, Slovenia and Belgium.
And he urged the Clarets to enjoy the experience, in their first foray into European competition since 1967.
“It’s a long time since I played there, but we did very well in the competition,” he explained.
“We got to the group stages and got 10 points and only failed to qualify on goal difference, so it wasn’t the greatest ending, but it was good to be a part of.
“For players, it is just another game; just in a different part of the world and we should see it as a great adventure and a trip of maybe a lifetime.
“You never know when you’ll get back there, because teams keep getting stronger, but it’s there to go and enjoy, on every trip we can hopefully get to, wherever that may be.”