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Clarets Fare Well In Premier League Matchday Fan Survey

7 March 2017

Burnley Football Club enjoyed a positive response in the Premier League Matchday Fan Experience for the 2016/17 season.


A total of 788 Clarets supporters took part in the annual survey, carried out by Populus, which examined fans' attitudes towards their football club and its customer experience.


Burnley's all round ‘Matchday Experience’ finished sixth out of the 20 clubs, with 94% of respondents describing Burnley as “very good”; an increase of 5% from the 2014/15 Premier League season.


The club’s fans were also among the most positive in the Premier League, with 97% of those attending matches expressing themselves as “positive towards the club”.

That compares to a league average of 81% across all Premier League respondents and represents a 6% increase from the Clarets’ previous season in the top flight.


An impressive 95% also agreed the club was “well run” and “heading in the right direction”.


Respondents were especially pleased with the club’s customer service, rating the people working in and around the club among the most positively of all League attenders.


Departmentally, catering came out on top in terms of customer service and value for money, rating the quality and range of food and drink on offer more highly than match attendees of any other club.


Ticketing and staff also scored highly, with fans rating the ease of purchasing tickets, both online and over the telephone, among the most positively of all Premier League match attenders.

Indeed, Clarets fans found the ease of buying a ticket online best in the Premier League, with 45% now purchasing their season ticket online (an increase of 10% from the 2014/15 season) and a whopping 14% increase in the direct debit payment option.

Matchday ticket prices rated second highest in the Premier League in terms of value for money.

This was not the only area the fans were very happy, with the rating of staff dealing with complaints and general customer service both voted third out of the 20 clubs, and the corporate sales team finishing second overall.


Club shop staff were also rated second best among their peers in terms of customer service and the official match day programme, Turf, was voted second best in the Premier League.


Finally, awareness of the club’s community many initiatives was high (81%) and most (86%) agreed the club made a significant contribution to the local community.


On behalf of everyone at Burnley Football Club, thank you for your support.


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