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Enterprise at the Etihad

10 February 2016

A group of business-minded Blessed Trinity RC College students travelled to Manchester City’s famous stadium yesterday to represent Burnley FC in the Community as part of the Premier League Enterprise Challenge North West playoffs.

The Year 9 Blessed Trinity pupils had already beaten off stiff competition from other Burnley schools to be taken through to the North West playoffs stage of the challenge – a challenge set to the group by Premier League Chief Executive Richard Scudamore, to develop new ideas to encourage fans to spend more time at football stadiums.

Beginning work on the challenge in October 2015, the Blessed Trinity students chose to present a proposal focused on how Burnley Football Club could encourage greater engagement with all sectors of the local population.

With just 1% of minority communities attending matches at Turf Moor, the group felt the topic to be both relevant to the town, a priority for the football club and that of the wider football industry.

The group’s ideas included ways to celebrate and embrace diversity with concepts such as a multi-faith football academy and multi-cultural pre-match festivals.

With stiff competition from play-off group rivals Derby County FC, Liverpool FC, Manchester United and Wigan, the students presented their ideas to a room of 60 people at the Etihad plus a judging panel of four, including Premier League representatives and CBBC presenter Lauren Layfield.

Though unsuccessful in progressing through to the national finals of the Premier League Challenge, the Blessed Trinity students were highly commended by the entire judging panel for their forward-thinking and relevant ideas.

Maurice Chance-Gordon, Blessed Trinity student and Enterprise Challenge participant said; “It was my proudest moment – to be at Manchester City representing Burnley FC and pitching our idea to the Premier League was amazing.”

Paul Morgan, Employment and Education Officer at Burnley FC in the Community said; “The Enterprise Challenge is a fantastic opportunity for young students to be involved in football. I am extremely proud of my group, who stood up and delivered an idea that they truly believed in.”

The Enterprise Challenge a project which uses the hook of football to engage teenagers in business activities. The scheme gives the opportunity for youngsters to develop their business acumen by working closely with their local football club.

To find out more about education projects at Burnley FC in the Community, please visit

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