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Club News

Boardroom Notes: Cardiff City

6 April 2016

Chief Executive David Baldwin on a hugely successful season ticket campaign.

Good evening everyone and welcome back to Turf Moor for another big game against Cardiff City.

The club was deeply saddened to learn late last week of the untimely death of former Burnley midfielder Ian Britton.

Ian was always a popular face around Turf Moor and was rarely seen without his cheeky smile, even in the later stages of the prostate cancer which eventually took his life far too early, aged just 61.

Last year, Ian was a guest on my table at the Player of the year night and on another occasion earlier this year, he subsequently joined me in the Boardroom for a meal, where we enjoyed a good chat.

I know Ian will be sadly missed by all who knew him, and tonight there will be an extra poignancy when he appears on the big screen ahead of kick off as part of the ‘heroes’ video.

The end of the season is now in sight and I’m sure you’ll all agree these are exciting times for the club.

Certainly, we’ve been delighted by the public’s enthusiastic response to our new season ticket campaign.

There is definitely strength in numbers following an extremely positive uptake during the well-publicised early bird period, which ended last Thursday.

Throughout the process, we’ve been well ahead of the annual curve for purchases at the respective times.

And I am delighted to say that at the closing point, we had sold in excess of 13,000 season tickets for the 2016/17 season, at prices which, should we earn promotion, would almost certainly be among the cheapest in the Premier League.

By freezing prices yet again, we feel the overall package has been very attractive, and without doubt the new Direct Debit scheme – which replaces the previous Standing Order option - has been a really attractive one.

Spreading the cost over 12 monthly payments with no additional charges makes perfect sense, and I’m delighted many of you agree.

In excess of 50% of all season ticket purchases and renewals have been processed via this option, which now means those supporters never need to worry about renewing again on an annual basis.

Just like your monthly bills or Sky subscriptions, the monthly payment will automatically come out of your account, and this time next year, we’ll let you know in advance what the new monthly cost is going to be.

Season tickets will go back on sale once we know our fate at the end of the 2015/16 season, but at this stage, and on behalf of the Board of Directors and myself, we thank you all for your loyal support.

Linked to season tickets, and thanks to the TeamCard access control system used at Turf Moor (your SeasonCard), thousands of fans have also been taking advantage of the TeamCard points system which can be used to discount purchases made from the Clarets Store, and against the cost of a season ticket.

Put simply, by having your SeasonCard scanned when you make a purchase at the Clarets Store, points are added to your account which can be redeemed, instead of cash payments, on a future visit to the store.

We are now delighted to announce that TeamCard keyfobs are now available from the Turf Moor Ticket Office, Clarets Store, and our half-term coaching courses, which allow non-season ticket holders to begin benefiting from the TeamCard system too.

The next time you make a purchase at the ticket office or Clarets Store you will be given a Teamcard fob. Present this with every transaction and your points build up, so you can redeem later for discounts on season tickets and retail purchases.

Simply logon to and you will be awarded 250 points just for registering!

Or alternatively download the TeamCard smartphone app from the android store or iTunes

For full details on your seasoncard (TeamCard) and the new keyfobs please see the official website.

Enjoy tonight’s game


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