Burnley welcome the Baggies to Turf Moor in an early Sunday kick-off, having fell to their biggest loss of the season away at West Brom last September.
Since then, Sean Dyche’s men have climbed out of the relegation zone and know that they will leapfrog their Sunday’s opponents in the Premier League table with a victory.
And the Clarets boss reflects on the reverse fixture at the Hawthorns as a turning point of the campaign so far.
Dyche said: “I think it was a massive learning curve for us. We had four players who have been very important for a long time for this football club missing that day.
“It’s not an excuse, but it is a reality. If you look across any level of football and any manager had four players who had played a lot of football for their club and had been important to them, it
“Beyond that, it was a massive learning curve for us. We knew it anyway, but that was really the first time when we became acutely aware that if you’re not right on top of your performance
level as an individual and as a team, you can get hurt at this level.
“And especially when it hits you like that!
“I think we’ve moved on a long way since then though. As I suggest, we use each experience to learn and develop the group further and I think there’s been a real, good learning curve since.
“We’ve had a couple of knocks recently – important games and as I keep saying, there are no guarantees. We delivered reasonable performances, but we didn’t get the points and the wins.
“Now we have to make sure we continue to win games and get points where we can, beginning against West Brom on Sunday.”
Dyche also confirmed Stephen Ward and Matt Taylor along with long-term absentees Kevin Long and Cameron Dummigan remain unavailable for selection at the weekend.
He added: “Stephen Ward is making good progress. He is back training with the first team, but he hasn’t had a game yet.
“Matty Taylor is still inching along really and we’ll make sure that we get that sorted out and looked at again, so that he can make a full recovery.”
Mike Dean will take charge of Sunday’s clash with West Bromwich Albion. The Wirral-born official has officiated 22 games this season, issuing 96 yellow cards and 5 red cards in the process.
Dean’s last Burnley fixture came on New Year’s Day at St James' Park, when the Clarets drew 3-3 at Newcastle United.
Six players were cautioned on that day, Kieran Trippier, Ben Mee, George Boyd and Danny Ings for the Clarets and two for the hosts.
Mr Dean will be assisted S Burt, L Betts and fourth official M Oliver.
Burnley Football Club would like to invite supporters to join in with a minute’s applause during this weekend's fixture as a mark of respect for former West Bromwich Albion forward Jeff Astle.
This applause, in the 9th minute, will be in addition to the supporter’s applause in the 14th minute in memory of young Clarets fan Jack Pickles, who passed away aged just 14 this week.
Each game the Baggies supporters hold a minute’s applause for the former England international to help raise awareness of the dangers of head injuries in the game today under the ‘Justice for Jeff’ campaign.
The Fanzone, which is situated situated in a large marquee between the Jimmy McIlroy and James Hargreaves stands, will not be in operation for Sunday’s fixture against West Bromwich Albion due to the early kick-off time.
The Clarets foundation bar will be open from 10am and after the game for all supporters to enjoy.
It’s sale time at the Clarets Store at Turf Moor and the Clarets Store in Charter Walk, Burnley.
And this week’s special offer is available at tomorrow's match against West Bromwich Albion.
Clarets fans can buy any scarf or hat and get the 2014/15 home shirt half price. Simply pop into our store to take advantage of this offer.
Our Collins polo in-store offer is also still running, choose one of our Collins Polo shirts (pictured above) and get the sweat pants at half the cost!
For more great deals stop of at the Clarets Store or look online at www.claretsstore.com