Sean Dyche insists Burnley fans will rally around the club after being thwarted in his efforts to strengthen the squad in January.
The Clarets boss reiterated that all avenues were explored to add to his numbers in a frustrating transfer window.
And Dyche insisted he will continue to act with the club’s long-term interest at heart, rather than adopt a boom-and-bust policy.
He said: “I’ve come to value the people here and there has been so much positivity recently that I’ve got a feeling Burnley people get over their disappointment quickly and realise what we are and where we are and get right behind it.
“I’ll be amazed if that doesn’t happen.
“I will say that I think myself and the club are always honest with the fans. We always are, and it’s not an easy situation for us; even more so at this level.
“Signing new players often comes down to the numbers and it’s hard for the club and the Board to write off large chunks of money when the club going forward might not be able to deal with that.
“It has to be measured, but I can assure the fans we have been our there looking, despite the story of this email to agents.
“We all know the movers and shakers in the market and that was to prompt any last minute moves.
“We are giving honesty; not hiding behind the market. We’ve said it’s tough and we have tried and tried.
“But there has to be a level within reason because otherwise the club will fall into big trouble in a very, very short future. That’s the challenge, and it’s a tough one.”
Dyche, who suffered deadline day disappointment as parent clubs pulled the plug on two ‘agreed’ deals, added: “That can happen! But I will remind everyone that we have a fantastic group of people here and we are 17th in the highest level of world football.
“Let’s not forget where we are, what we are doing and what got us there.
“Let’s remember what this club is built on and the pride we’ve all jointly taken in how we go about our business.
“So before anyone gets into this weird mindset of negativity, let’s remember the positive journey and the people who have been key in that; not just the players, but the fans too.
“After 10 games, we hadn’t won a game, but our fans were amazing. We’re now 17th so how are there suddenly there question marks?
“They are key markers and there is a bigger picture. We want to operate in the market, we made that clear. We couldn’t, but we will look to do it again.
“But let’s not forget what has got us here and that’s a group of players giving everything for this football club.
“Let’s also not forget what we are; a fantastic, deep, rich football club full of history, so let’s protect that, safeguard it and keep working hard at that one club mentality, because that is vital.
“It’s one of our USP’s; an aligned club, all pulling in the right direction. That is a powerful thing and it needs to be protected.”
You can see the full 11-minute video interview with Sean Dyche later today FREE on www.burnleyfc.com