Sean Dyche expects his players to stand up and be counted as Burnley look to hit the ground running at Leeds this weekend.
The Clarets head to Elland Road for the Championship opener (12.30pm KO) looking for a solid start in their ambition to bounce back to the top flight.
Three high-profile departures over the summer mean there will be something of a fresh feel to the squad, most notably with Jelle Vossen expected to lead the forward line.
Jelle Vossen in action v Bradford City
And the gaffer is looking for big performances from old and new faces.
He said: “We’ve lost three big players who have done very well for the club, and that was always going to lead to a period of change.
“We have brought in players who we think are very good players in their own right and we want them to grow and be productive.
“But it’s not just about the new players, it’s about the group that we have and they are in a better place because they will have learned a lot from last season at a very high level of football.
George Boyd smashes home the winner against Manchester City last season
“It’s about them becoming big players. They have been already, but we want that continued growth and demand in order to take the team forward.
“So it’s about that mix of the new players settling in but also the players that we know so well standing up and delivering even bigger performances.”
Matt Lowton misses out on a competitive debut through injury, with fellow summer signing Tendayi Darikwa expected to retain the right back spot, while Danny Lafferty (broken collarbone) faces six weeks on the sidelines.
Otherwise, Dyche has no fresh injury worries ahead of the opener.
And the Clarets boss accepts that arguably for the first time during his reign, there is an expectation to achieve at the start of a new campaign.
“There’s a different feel for sure, and rightly so,“ he said. “We delivered a massive season two seasons ago and we had another big season last year in different ways, by gaining a lot of respect for the way we went about our business.
“The group are a stronger group, but equally I think the fans here have become very realistic.
“They know it’s not a given; there’s no such thing in the Championship. We saw last season with the relegated teams, Wigan, Fulham and Norwich having three different stories.
“But they also know we are in a good place to attack the season and go into games believing we can win.
“Two years ago, maybe we were still wondering and even I was saying ‘ok, let’s see where this takes us’.
“Now there I think there is a demand on ourselves to go for it this season.”
All-new Clarets Player HD has live commentary from Elland Road tomorrow from 12.15pm. And this year, extended highlights of all first team games will be available to view from midday the following day.
CLICK HERE for more detail on Clarets Player HD, which has now brought subscribers over 100 videos in pre-season.