We’ve no April Fools here at Turf Moor, but we do have plenty of laughs, as can be seen behind the scenes at the #Believe video shoot.
The creative spark for the video was the motivational boards that have been installed at the first team training facility at Gawthorpe.
Head of Sports Science Mark Howard had the idea to display, throughout the facility, inspirational quotes from famous sportsmen and women.
These quote boards, designed in-house, all fit the ‘Believe’ ethos – and when the club’s media department were tasked with supplying a video to accompany the current season ticket campaign, they were a natural place to begin.
After approaching manager Sean Dyche and several of the first team squad, they were happy to help out, each reciting these quotes directly into the camera.
The best fits for each were then selected for the final edit – and we were particularly keen to feature Dean Marney and Kevin Long, who remain an integral part of a tight-knit group as the duo recover from long-term injuries.
However, all didn’t always go to plan, as you can now see….
We hope you enjoy the video…. #Believe
The final #Believe Video can be viewed HERE