Sean Dyche urged the Clarets to rid themselves of their Premier League naivety following the 1-3 home defeat to West Ham.
The Clarets dominated the opening half against the Hammers, but fell to a double sucker punch within eight minutes of the re-start and were left chasing the game.
George Boyd’s first Clarets goal on the hour mark threw up hope, but Carlton Cole restored the two-goal advantage to leave Dyche’s men still searching for their first top flight victory.
Dyche said: “In the first half we were very creative in play and chances and I was really pleased.
“But I must make it clear I did warn the players, I felt they would change their tactics and they started playing a more stretched game.
They started getting the ball forward quicker to try and play in the top third and we started slowly and allowed them to do that.
That was my only disappointment in the performance. You can’t do that in the Premier League.
“We semi-responded and had a great chance at 1-2, but it’s hard work when they score a third.
“I was really pleased with the mentality because we tried to go again and hit the bar late on.
“That’s the positive, but you come away knowing that when you are as dominant as you have been in the first half, you have to take your chances.
“It’s not just a physical scoreline; the whole mentality of the game changes.”
Boyd had Burnley’s best chance of the opening half, striking the bar early on before Lukas Jutkiewicz’s tap-in from Danny Ings’ saved snapshot was ruled offside.
Dyche rued: “There is a little element of needing a break and the quality of the chances is getting better.
“Our two centre forwards are in there and you just need one to drop sometimes. It’s so close and ever so frustrating because to be that dominant and not nick a goal is a bit of a head-scratcher to be honest.
“But we have to keep learning and we have to get rid of our Premier League naivety. It’s little things, but we have to grow with that.
“We know it’s a challenge as a club, but we believe in these players and that’s a given from me.
“I believe these players can still produce at this level and there were great signs of that. But we can’t be that naïve, where we give people the chance to put the ammunition in, as we did in the second half.
“We were nice and tight in the first half. But in the opening 15 of the second we were on the back foot and a little lacklustre.
“We are competing, but we know we have to win.
“That’s our job and we have to earn that right, however it comes. That changes the belief system.
“There’s good belief already, but we need that win to enhance it and take it further.”