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Baldwin Insists Fans Can Shape Future

6 November 2014

David Baldwin believes supporters have a big part to play in shaping the future of Burnley Football Club.

Mr Baldwin has stepped into the role as Chief Operating Officer at Turf Moor, insisting he is a support for the current CEO Lee Hoos.

And the former Bradford City Chief Executive admits he cannot wait to get his teeth into the new position at Turf Moor.

He said: “You have to work with the people close to you to deliver a unified goal. Lee and I will sit down because he’s my immediate line manager and we will collectively decide the priorities and which areas to focus on first.

“We are talking about a real ramp-up to the Premier League and the contractual demands that result in that.

“What you don’t want is all that burden place on one person’s shoulders. In that respect I’m a support mechanism to the Chief Executive and secondly I want to target areas on a step-by-step basis as to where I can help move the club forward.”

Mr Baldwin, who left his role at Bradford after seven-and-a-half-years to join the Clarets backroom team, added: “My role is to look at the operational running of the football club and the commercial opportunities and have everyone pulling in the same direction.

“We all want success for the club and we have also to protect the long-term interests of the club.

“The best way to draw that information out is to have open dialogue with supporters and share that two ways.

“People have to buy into the reasons behind the decisions you make and to do that they have to understand them.

“At Bradford I didn’t always make the most popular decisions, but everyone understood why they were being made and supported them because they had been debated with the various supporters groups.

“I generally want to do what’s best for this football club and the supporters are at the heart of that. I think that will be hopefully be my motto going into this new role.

“What can we do that ensures this club is sustainable for the long term, but also has the club and fans all pulling in the same direction?

“In that respect I want to engage and have conversations with all supporters to see what they want to see from their football club.”

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