Michael Bailey Associates, the international workforce consultancy, has agreed a two year sponsorship deal with Burnley Football Club.
The deal encompasses signage around the ground, LED signage, space in matchday programmes and big screen advertising to generate exposure of the brand to over 21,000 home and away fans in the ground.
On top of this, the club’s top-flight status will ensure that the brand is seen by billions of football fans globally for televised matches as well as thousands of online YouTube users, social media followers and match streaming service users.
Michael Bailey Associates is a privately owned company, which is still run and managed by co-chairman Mike Garlick who founded it 25 years ago.
Now that Burnley are back in the Premier League for the 2014/2015 season, Mike felt it was time to further his investment in the club through sponsorship and at the same time boost global awareness of the Michael Bailey Associates brand.
“Michael Bailey Associates is an international company, and the Premier League is the most followed football league in the world, so there is a natural fit there.
For me personally, it is the obvious way to combine the next phase of Michael Bailey’s international push with my passion for the team. “
Mike hopes that television coverage will help to expose the Michael Bailey Associates brand to a wider, global audience.
“The Premier League is extremely popular in our key S E Asian markets of Singapore and Malaysia. These are relatively new markets for Michael Bailey Associates where we are competing against companies that have developed a long, well established brand presence.
The sponsorship will help us gain traction with clients in this area as well as in our key markets in Europe, the UK and Australia.”"