Sean Dyche insists he is steering clear of the hysteria surrounding Saturday’s opponents, Manchester United.
The Reds arrive at Turf Moor under a microscope having lost two of their opening three games under new boss Louis van Gaal.
However, Clarets boss Dyche expects a tough challenge from the second “superpower” to visit Turf Moor in the opening weeks of the Premier League season.
He said: “A lot is made of the Manchester United situation at the moment, but I still see a team sheet with some absolutely fantastic players on it, so the challenge is still a big one for us.
“I’m sure Louis van Gaal has big enough shoulders to take what’s going on. He has made his philosophies clear and he is sticking with his beliefs, so we’ll see how things develop.
“They have made a lot of changes and a lot of the attention will be on them this weekend. That’s no disrespect to ourselves because there is an outside view of us being written off by the bookies, etc.
“Clubs being talked about in higher regard than our own is something we will get used to over the season, not for vicious reasons.
“But we are aspiring and that’s something for others to worry about and not for us to get involved with.
“To me, it’s more important to focus on what we are about. It’s fair to say Chelsea were too good for us on the night and sometimes you have to hold your hand up. As for Swansea I felt we should have got something from the game.
“Next up it’s Manchester United and I think the atmosphere will be rocking. People want to enjoy it and we’ve had so much backing from last season into this.
“We are moving forwards though and now we have different kind of days to enjoy, with some of the superpowers of football coming to Turf Moor.”
There will be a full preview of Saturday’s Turf Moor clash on the official website on Friday morning, with Sean Dyche and Clarets keeper Tom Heaton.
Meanwhile, Tom has spoken to Clarets Player ahead of the reunion with his former club. CLICK HERE to view.