Clarets fans have a new hero after goal-king Chris Iwelumo scored a memorable hat-trick to set up a thrilling derby win over Preston at a throbbing Turf Moor.
Burnley looked dead and buried and on their way to a first home defeat of the season when Preston deservedly went 3-1 up with just 20 minutes to go.
But North End were then reduced to ten men when Billy Jones was shown a second yellow card.
And after Iwelumo had thumped in a stunning volley with just six minutes to go, the Clarets went goal-crazy with two more to complete a remarkable victory.
Iwelumo nodded the equaliser to take his tally to five goals in three games at his new home following his summer signing from Wolves.
And super-sub Jay Rodriguez then capped a superb cameo performance in the last minute when he headed in a Ross Wallace corner to spark joyous scenes from everyone in claret and blue.
Boss Brian Laws was candid enough to admit afterwards that his side had under-performed for long periods and Preston certainly didn't look like a side without a point or a goal away from home.
But Laws will take comfort from the goal power he has at his disposal as his substitutions worked to perfection as ten-man North End caved in.
It had look all so different when Iwelumo gave Burnley a routine eighth-minute lead when he headed in a Ross Wallace corner.
Keith Treacy should perhaps have done better at trying to stop the ball on the line but the winger more than made amends with a sparkling performance as Preston hit back.
Adam Barton levelled after 23 minutes when he collected a knock-down from Jon Parkin, with the help of an arm, to run through and beat Brian Jensen on the goalkeeper's 250th league appearance in a Burnley shirt.
And after Treacy had clipped the bar the former Blackburn Rovers man put the visitors in front with a low angled shot into the far corner with 32 minutes gone.
The Clarets had struggled to impose themselves on a game which boiled just under the surface with one brief melee in the corner ending with bookings for Wade Elliott and, more costly, for Jones.
And despite a more positive start to the second half, Dean Marney seeing a fierce drive turned away by Andy Lonergan, Burnley were undone on the break as Preston grabbed a third.
Again Treacy was involved as he sprinted clear down the left and delivered the perfect cross for Jon Parking to thump home with a wonderfully controlled side-foot volley.
Even with three pairs of fresh legs on in Chris Eagles, Jack Cork and Jay Rodriguez the game looked up for the Clarets as Cork cracked a shot just over the top and then saw a header blocked by the arm of Jones following a superb run and cross from Eagles.
But if Jones got the rub of the green from referee Kevin Friend then, he didn't shortly after when he was judged to have wasted too much time from a throw-in and given a second caution.
And that was the key for Burnley to throw everything at the visitors.
Rodriguez tested Andy Lonergan with a low shot which the Preston keeper saved at full stretch.
But Lonergan was helpless when the comeback started in the 84th-minute with the sweetest of strikes from Iwelumo.
What a way to win it
The big Scot is renowned for his aerial power but the execution of a sweeping volley from Alexander's pass was of the highest quality.
Suddenly belief was surging through Claret veins and three minutes later Alexander delivered another cross which Iwelumo glanced into the far corner to make it 3-3.
Preston were shell-shocked and their demise was completed 60 seconds later when Rodriguez rose to nod in Wallace's corner and cap one of the most dramatic instalments in the fixture's 122-year history.
Burnley: Jensen, Alexander, Fox, Carlisle, Marney (Cork 58), Iwelumo, Paterson (Eagles 58), Elliott, Edgar (Rodriguez 67), Bikey, Wallace. Subs: Duff, Cort, Thompson, Grant.
Preston: Lonergan, Jones, Davidson, Morgan, St Ledger, Coutts (Hayes 64), James (Russell 52), Barton, King (Parry 27), Parkin, Treacy. Subs: Arestidou, Gray, W Brown, C Brown.
Referee: K Friend.
Booked: Burnley: Elliott 25
Preston: Jones 25, 78 Morgan 51, St Ledger 90
Sent off: Jones